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Law Firm Marketing Solutions blog posts on the legal marketing industry.

DON’T MISS: “WAKE-UP CALL! Essential Mobile Marketing Strategies for Small Law Firms” [webinar]

Jun 05, 2013 09:30 AM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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Did you know that 57 percent of consumers will not recommend a business with a poorly designed mobile site and 40 percent of consumers will visit a competitor's site after a bad mobile experience?* If you haven't embraced mobile, you may be missing...

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Identifying Case Studies that Will Resonate

Jun 04, 2013 10:23 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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It's an idea that extends far beyond the classroom, because people everywhere want to hear stories. That's why most law firms seeking to attract clients through their website include case studies or recaps of notable work. Through case studies...

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Color Your Way to a More Effective Website

May 31, 2013 11:23 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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When it comes to your website, you probably spent significant amounts of time thinking about the text, layout and other details. But how much time did you spend thinking about the color scheme? When viewers visit your firm's website, their first impression...

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Mark It On Your Calendar: June Blog Topic Ideas for Attorneys

May 30, 2013 09:14 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Coming up with relevant, topical blog posts doesn't need to be difficult. In fact, inspiration can often be found no further than your calendar. Each month brings a host of new holidays, observances and events, many of which have a legal tie-in. Take...

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LegalTech NY Discussion: To Blog or Not to Blog? [video]

May 29, 2013 09:40 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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At our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions...

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The “Must Haves” of an Attorney’s Website Profile

May 28, 2013 11:07 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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A few seconds is all the time you have to grab the attention of potential clients when they visit your website. One website feature that will determine whether visitors reach out to you for a consultation is the quality of your attorney profile(s). What...

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Writing a Better Case Study

May 24, 2013 10:27 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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Mel Brooks once said, "Tragedy is when I cut my finger. Comedy is when you fall in a sewer and die." Like all great comedians, he understands that people react differently when they feel something directly involves them . Every communicator...

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7 Tips to Keep Your Law Firm Thriving All Summer

May 23, 2013 12:52 PM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I'm going to take a wild guess: You're ready to get out of Dodge for the big holiday weekend and maybe even for a few weeks during this summer. But remember, sunscreen isn't the only thing you need to keep covered. Prior to the planning and...

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LegalTech NY Discussion: Is Google+ Really Social Media? [video]

May 22, 2013 10:18 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Google+, which Google rolled out amid much fanfare in 2011, has become the second-largest social networking site in the world (235 million active users). However, there are very mixed opinions about how useful Google+ is for legal professionals and, in...

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Using Your Website to Educate Consumers about the Law, Not Just about You

May 21, 2013 11:41 AM by
Sandra Del Tiempo
Sandra Del Tiempo
Law Firm Marketing Specialists Ask a question
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With so many attorney websites to choose from, consumers have extremely high expectations when they go online to look for a lawyer or learn more about their legal case. If they don't see what they are looking for, or if they don't like what they...

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