Social media has crossed over. Once thought of as a non-viable form of media, Twitter®, Facebook®, blogs and LinkedIn® updates across all industries are now the norm, and they are used as a bite-sized news source. What role does social media...
You do it. I do it. We all do it — we check out product or service reviews online before we buy. Making an important decision like hiring an attorney is no different. Consumers and buyers of legal services greatly value reviews and recommendations...
In the series of blog posts about our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — we've been recapping the importance of social media marketing...
Law firm websites that feature live chat functionality engage more visitors and benefit from increased lead generation. But what, exactly, makes live chat effective? The key ingredient for the success of any live chat solution is having specially trained...
It seems like everywhere attorneys turn today, they hear chatter about how they need to actively engage on social media sites like Facebook ® , YouTube ® , LinkedIn ® and Instagram® (yes, there are lawyers on Instagram — aren't...
During our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — our expert speakers explored the implications of another interesting finding from the...
I was just reading a blog post by a lawyer who offered "5 easy marketing tips" for young and experienced lawyers. It offered the standard marketing advice but left out something crucially important. The blog post advised staying top-of-mind...
Some people have an innate talent for tasks that completely escape the rest of us. Take cooking. The grocery shopping, preparation, and then the actual cooking may be a joy; for those of us whose culinary knowledge stops at boiling an egg, it is a complete...
The new Martindale-Hubbell® Competitive Essentials app allows law firms to quickly view and monitor performance data for their online marketing channels, as well as competitive data — all in one place — in order to see how they stack up...
A paid search online advertising campaign can increase your website's visibility and help you attract more visitors. But once prospective clients "land" on your home page, how will you ensure more of them actually contact your firm to request...
