I was looking for a new angle to promote a client’s website in front of a Spanish speaking audience. One technique which has worked well is translating current blog content into Spanish and repurposing the content. Step 1: Getting the content into...
So you've got your website up and running. It features snappy graphics and enough flavor to differentiate you from the all the other law firms and attorneys throughout Alabama and Tennessee with practices that overlap your own. But now it's time...
When your law firm runs high-profile ads on major search engines, consumer websites and social media, you will be positioned to attract more potential clients searching for legal help. WATCH THIS VIDEO to learn how a paid search advertising campaign can...
There comes a point with any new medium of communication in which it either fades out as a fad or reaches such critical mass that it becomes an accepted platform. According to many experts, we've reached that tipping point with social media. In the...
Nothing grabs a potential client's attention like sound, pictures and motion. That's why online video is effective at distinguishing your law firm in a crowded marketplace. The statistics prove it: More than 800 million unique users visit YouTube...
During our LegalTech New York 2013 panel "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession," moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at...
In a meeting with a law office yesterday, I was asked for any San Diego best practice blogging recommendations . For starters, frequent postings makes it easier to be found in the search engines. Google, Yahoo and Bing want fresh, new content on a regular...
A local law office was interested in getting one of his videos "viral". Step one was creating a YouTube channel for the law office. Next we uploaded the video and tagged it with keywords I knew would be popular searches on YouTube and within...
What kind of lawyer are you? Beyond the obvious answer about what area of law you focus on, that is. You've probably spent a lot of time thinking about your reputation, what differentiates you from your competitors and what really resonates with you...
The evidence is mounting. The results are undeniable. Social media is now a must-have component of a successful law firm's online marketing strategy. In fact, 50 percent of responding small law firms (2-9 attorneys) and 53.3 percent of surveyed solo...
