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Make Your Practice Descriptions Special, Even If You Aren’t Technically a Specialist

Sep 23, 2013 11:05 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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In an age where consumers expect easy access to more information, not less, the New York State Bar Association recently triggered a flurry of comments and criticism. According to a recent opinion of theirs, attorneys and firms "may not state that...

Go Mobile or Drive Them Away

Sep 18, 2013 10:47 AM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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Just imagine a scenario in which a potential client has a late-night fight with her spouse. She leaves the house and decides to use her smartphone to try to find a local lawyer who can expedite a divorce. When she arrives at your firm's mobile website...

Apple, Starbucks, Trump and ... Your Firm?

Sep 17, 2013 11:24 AM by
Stephen Slade
Stephen Slade
Law Firm Marketing Specialists Ask a question
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As highly recognizable brands go, Apple always comes to mind. So does Starbucks. For better or worse, even Donald Trump is right up there. As a lawyer, you might never be as recognizable as The Donald or Steve Jobs, but you still need to build up a brand...

Midnight in the Garden of Good and Legal

Sep 12, 2013 11:00 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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When you hear the words "legal ethics," what immediately comes to mind? The old image of an attorney chasing an ambulance is what pops up for many, but when you talk about ethics in general, political sexting scandals unfortunately grab the...

Hitting the Internet Marketing Bulls Eye without a Magic Bullet

Sep 11, 2013 09:29 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
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Many years ago, a mentor told me that there is no magic bullet. In other words, no one single thing will accomplish everything you want to do in any given area. That is certainly true with Internet marketing. You can't find, and then do, just one...

Don’t Let Bouncebacks Knock You Out of the Rankings

Sep 09, 2013 11:52 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
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When visitors find your firm through an Internet search engine, click on your site, dislike what they see and immediately hit the "back" button, you lose more than just potential clients. You may fall further down on the rankings pages. A rapid...

Mark It On Your Calendar: September Blog Topic Ideas for Attorneys

Sep 06, 2013 03:08 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Do you periodically spend time mapping out upcoming content for your law firm's blog or do you simply write when inspiration strikes? Most attorneys find they blog more consistently if they create an editorial calendar of planned posts. But if you...

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