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Offering Free Consultations without that Faint Whiff of Desperation

Jul 24, 2013 10:33 AM by
David Wodnicki
David Wodnicki
Law Firm Marketing Specialists Ask a question
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Can free consultations or case evaluations ever be too much of a good thing? Well, no, not really, at least from the perspective of a potential client. But marketing that free offering on the firm's website requires walking a finer line than many...

FREE Webinar: The Secret Ingredients of 5-Star Law Firm Websites

Jul 23, 2013 11:33 AM by
Philip Livingston
Philip Livingston
CEO, Marketing and Business Solutions Ask a question
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It takes the right blend of ingredients to create a 5-star law firm website that inspires confidence and drives leads. Which elements pique a consumer's interest enough to prompt a call to your firm? Our "2013 Law Firm Website Conversion Study"...

Now Is the Time for Breakout Marketing

Jul 22, 2013 10:26 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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A review of current trends makes it sound as if the legal profession is about to collapse. Recent headlines include "Demand Is Down and Affecting Rates, Revenue and Profits," "Legal Process Outsourcing Companies Expect 84% Annual Growth"...

The Lost Art of Client Service—Answering the Phone

Jul 18, 2013 10:48 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
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With so many different ways to attract potential clients — websites, billboards, TV ads, face-to-face networking — it's easy to lose sight of old-fashioned client service. Yet the human touch remains critical when it comes to converting...

How Writing Your Attorney Profile Is Like Writing a Dating Website Profile

Jul 17, 2013 10:59 AM by
Lance Tarrant
Lance Tarrant
Law Firm Marketing Specialists Ask a question
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Want to write a compelling attorney profile that will make potential clients feel like you could be their new lawyer? It may help to think of your attorney website profile like a dating website profile. Some of the goals are the same. You want to reveal...

The Lost Art of Client Service—Perfecting the Intake Process

Jul 16, 2013 10:16 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
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When clients and potential clients reach out to your firm, they are often nervous, concerned and may even be frightened about their legal situation and their options. While you, your associates and your staff have the experience and knowledge to remain...

Mass Tort Cases Need Your Love

Jul 12, 2013 11:54 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Warm and fuzzy. It usually describes a basket full of kittens, not the normally desirable traits that one looks for in a lawyer. But mass tort cases require a special breed. Potential clients negatively affected by a drug, toxic substance or medical device...

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