I was looking for a new angle to promote a client’s website in front of a Spanish speaking audience. One technique which has worked well is translating current blog content into Spanish and repurposing the content. Step 1: Getting the content into...
So you've got your website up and running. It features snappy graphics and enough flavor to differentiate you from the all the other law firms and attorneys throughout Alabama and Tennessee with practices that overlap your own. But now it's time...
When your law firm runs high-profile ads on major search engines, consumer websites and social media, you will be positioned to attract more potential clients searching for legal help. WATCH THIS VIDEO to learn how a paid search advertising campaign can...
There comes a point with any new medium of communication in which it either fades out as a fad or reaches such critical mass that it becomes an accepted platform. According to many experts, we've reached that tipping point with social media. In the...
During our LegalTech New York 2013 panel "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession," moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at...
A local law office was interested in getting one of his videos "viral". Step one was creating a YouTube channel for the law office. Next we uploaded the video and tagged it with keywords I knew would be popular searches on YouTube and within...
What kind of lawyer are you? Beyond the obvious answer about what area of law you focus on, that is. You've probably spent a lot of time thinking about your reputation, what differentiates you from your competitors and what really resonates with you...
