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Your Hidden Social Media Weapon: The IT Team

Oct 25, 2013 09:50 AM by
Sara Derakhshanian
Sara Derakhshanian
Law Firm Marketing Specialists Ask a question
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As IT people know too well, most non-techie people don't really understand how hardware, software, the cloud and all that other stuff work. And most lawyers know how much they rely on their IT folks to handle the back end, support and planning for...

Two Great Tastes that Taste Great Together—Integrating PR and Marketing

Oct 24, 2013 11:37 AM by
Brian Farrell
Brian Farrell
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Marketing and PR, PR and marketing — only really big firms differentiate between the two, right? Not exactly. PR and marketing consist of distinctly different activities and serve different functions. In order to ensure the greatest ROI, you need...

It’s All about the Benjamins

Oct 09, 2013 10:42 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I'm a fan of both Shakespeare and P. Diddy (formerly Puff Daddy) — both of whom are unique and controversial figures of their time. Achievements abound in their respective, yet vastly different professions. No matter the industry or how much...

You Should Be in Pictures—Or at Least in a Law Firm Video!

Oct 04, 2013 10:38 AM by
Brian Farrell
Brian Farrell
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Have you ever clicked on a YouTube video, only to get sucked in to watching 10 more? Or have you stopped work to check out a video sent by your college roommate, who always had such a good sense of humor? Then you know how powerful video can be. While...

Falling into a Rise in Medical Malpractice Issues

Sep 30, 2013 12:03 AM by
Sara Derakhshanian
Sara Derakhshanian
Law Firm Marketing Specialists Ask a question
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Now that summer has wound down, a lot of people are settling back into their regular routines with warm, golden memories of vacations, swimming, barbecuing and other fun activities. On the downside, though, many others are dealing with accidents and injuries...

Why You Should Highlight Your Physical Office Locations

Sep 27, 2013 12:26 PM by
Steven Long
Steven Long
Law Firm Marketing Specialists Ask a question
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It is an increasingly virtual world out there, but potential clients still want to know where you hang your shingle. That's why you should make a point to prominently convey your physical office location(s) on your website and all social media outreach...

Make Your Practice Descriptions Special, Even If You Aren’t Technically a Specialist

Sep 23, 2013 11:05 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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In an age where consumers expect easy access to more information, not less, the New York State Bar Association recently triggered a flurry of comments and criticism. According to a recent opinion of theirs, attorneys and firms "may not state that...

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