According to new research, there are three places online that are most likely to influence a consumer to make a purchase: "Retail" websites like Lawyers.com SM "Brand" websites, like a law firm's site Blogs Also topping the list...
Has a spring slump given you writer's block? Never fear — blogging inspiration is never further away than your calendar. Each month brings a host of holidays, observances and seasonal events that can help provide legal blogging content for attorneys...
Getting potential clients to contact your firm is a critical first step to turning them into actual clients. Yet law firms have widely divergent views on the use of contact forms on websites. Not all firms value such forms, preferring to communicate initially...
How essential is an effective online marketing program when you're a solo practitioner in a crowded market? Just ask Shawn Golesorkhi. Shawn practices family law in Orange County, Calif., where his office building in Costa Mesa alone is home to 10...
Law firm websites that feature live chat functionality engage more visitors and benefit from increased lead generation. But what, exactly, makes live chat effective? The key ingredient for the success of any live chat solution is having specially trained...
It seems like everywhere attorneys turn today, they hear chatter about how they need to actively engage on social media sites like Facebook ® , YouTube ® , LinkedIn ® and Instagram® (yes, there are lawyers on Instagram — aren't...
I was just reading a blog post by a lawyer who offered "5 easy marketing tips" for young and experienced lawyers. It offered the standard marketing advice but left out something crucially important. The blog post advised staying top-of-mind...
