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How to Attract Website Viewers, Not Turn Them Away

Aug 07, 2013 09:55 AM by
Michael Stanisci
Michael Stanisci
Law Firm Marketing Specialists Ask a question
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In the online battle for the attention of potential website viewers, you need to be found. But that's only half the battle. After that, potential clients need to choose you, out of all the other attorneys who compete with you. In order to accomplish...

To Chat or Not to Chat

Aug 02, 2013 10:20 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Live chat: If you're not already using the technology on your own law firm website, you've surely seen it on other sites. Often appearing in the form click-to-chat button or pop-up, live chat functionality welcomes a visitor to a page, offers...

Offering Free Consultations without that Faint Whiff of Desperation

Jul 24, 2013 10:33 AM by
David Wodnicki
David Wodnicki
Law Firm Marketing Specialists Ask a question
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Can free consultations or case evaluations ever be too much of a good thing? Well, no, not really, at least from the perspective of a potential client. But marketing that free offering on the firm's website requires walking a finer line than many...

Now Is the Time for Breakout Marketing

Jul 22, 2013 10:26 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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A review of current trends makes it sound as if the legal profession is about to collapse. Recent headlines include "Demand Is Down and Affecting Rates, Revenue and Profits," "Legal Process Outsourcing Companies Expect 84% Annual Growth"...

How Writing Your Attorney Profile Is Like Writing a Dating Website Profile

Jul 17, 2013 10:59 AM by
Lance Tarrant
Lance Tarrant
Law Firm Marketing Specialists Ask a question
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Want to write a compelling attorney profile that will make potential clients feel like you could be their new lawyer? It may help to think of your attorney website profile like a dating website profile. Some of the goals are the same. You want to reveal...

5 Questions to Assess Your Law Firm Website’s Ability to Convert Visitors into Potential Clients

Jul 02, 2013 10:21 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Consumers who visit law firm websites are seeking information. They need to determine, very quickly, the areas of law that you practice, what it would be like to work with you, and if you can resolve their specific legal issue. To assess whether or not...

Testimonial from local San Diego divorce attorney regarding our great work!

Jun 12, 2013 04:38 PM by
Robert Hodge
Robert Hodge
Law Firm Marketing Specialists Ask a question
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Gordon Cruse, a San Diego divorce attorney, recently provided me with a kind testimonial of the work we have provided for his law office: "I wanted a memorable professional site that would tell potential clients they'd come to the right place...

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