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What “To-Do” to Turn More Law Firm Website Visitors into Leads

Jun 12, 2013 12:59 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Developing a website for a law firm is unlike creating a website for any other type of business. The legal marketing sector is complex, so the content and design of your website must not only address your needs and goals but also be tailored to your target...

Getting Potential Clients to Watch Your Video

Jun 11, 2013 11:22 AM by
David Wodnicki
David Wodnicki
Law Firm Marketing Specialists Ask a question
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When potential clients view videos of attorneys, it can create a powerful connection like nothing else on a law firm website. But even an Oscar-worthy video won't help, if viewers don't bother to actually launch it. So, how can you get them to...

Guiding New Clients on the Journey to Retaining You

Jun 10, 2013 11:22 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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When you open a file, it's the end of a successful customer journey for the client — a trip that was influenced on the way by email, online searches, social media and referrals. Search engine giant Google recently unveiled data about which law...

DON’T MISS: “WAKE-UP CALL! Essential Mobile Marketing Strategies for Small Law Firms” [webinar]

Jun 05, 2013 09:30 AM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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Did you know that 57 percent of consumers will not recommend a business with a poorly designed mobile site and 40 percent of consumers will visit a competitor's site after a bad mobile experience?* If you haven't embraced mobile, you may be missing...

Identifying Case Studies that Will Resonate

Jun 04, 2013 10:23 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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It's an idea that extends far beyond the classroom, because people everywhere want to hear stories. That's why most law firms seeking to attract clients through their website include case studies or recaps of notable work. Through case studies...

Color Your Way to a More Effective Website

May 31, 2013 11:23 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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When it comes to your website, you probably spent significant amounts of time thinking about the text, layout and other details. But how much time did you spend thinking about the color scheme? When viewers visit your firm's website, their first impression...

The “Must Haves” of an Attorney’s Website Profile

May 28, 2013 11:07 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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A few seconds is all the time you have to grab the attention of potential clients when they visit your website. One website feature that will determine whether visitors reach out to you for a consultation is the quality of your attorney profile(s). What...

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