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Writing a Better Case Study

May 24, 2013 10:27 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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Mel Brooks once said, "Tragedy is when I cut my finger. Comedy is when you fall in a sewer and die." Like all great comedians, he understands that people react differently when they feel something directly involves them . Every communicator...

7 Tips to Keep Your Law Firm Thriving All Summer

May 23, 2013 12:52 PM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I'm going to take a wild guess: You're ready to get out of Dodge for the big holiday weekend and maybe even for a few weeks during this summer. But remember, sunscreen isn't the only thing you need to keep covered. Prior to the planning and...

Think like an Ancient Roman

May 17, 2013 11:51 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I want you to think like an ancient Roman — a fierce, strategic-minded warrior. No, I'm not asking you to act like a gladiator (that may not go over well in the office), just to get in the competitive mindset of one during the summer months...

How Video Can Turn Your Website into a Star—or a Superstar

May 16, 2013 12:29 PM by
David Wodnicki
David Wodnicki
Law Firm Marketing Specialists Ask a question
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Random trivia question: What was the first-ever video to appear on MTV when it debuted on Aug. 1, 1981? Answer: " Video Killed the Radio Star ," by The Buggles. Some may admit to having seen it when it debuted, and others may have just caught...

How Live Chat Enhances the Mobile Experience for Law Firm Website Visitors

May 09, 2013 01:05 PM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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If your website is optimized for mobile devices , you will undoubtedly make your mobile visitors happy. But that's only half the battle. What extra step are you taking on your mobile sites to engage with the ever-growing traffic? Today, there are...

Is Your Law Firm Guilty of “Website TMI”? That May Be a Good Thing

May 07, 2013 10:44 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Go back. Now go way back in time to the most famous murder trial of the past 20 years. O.J. Simpson went from being adored as the football hero running through an airport on a TV commercial to the most talked-about man in America. What was unique about...

Online Destinations that Influence a Consumer to Buy

May 06, 2013 09:56 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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According to new research, there are three places online that are most likely to influence a consumer to make a purchase: "Retail" websites like Lawyers.com SM "Brand" websites, like a law firm's site Blogs Also topping the list...

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