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"Mark It On Your Calendar": May Blog Topic Ideas for Attorneys

May 03, 2013 10:34 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Has a spring slump given you writer's block? Never fear — blogging inspiration is never further away than your calendar. Each month brings a host of holidays, observances and seasonal events that can help provide legal blogging content for attorneys...

Create a Better Website “Contact Us” Form to Connect with Clients

May 02, 2013 01:39 PM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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Getting potential clients to contact your firm is a critical first step to turning them into actual clients. Yet law firms have widely divergent views on the use of contact forms on websites. Not all firms value such forms, preferring to communicate initially...

How a Solo Practitioner in a Competitive Market Increased New Business by 80 Percent [case study]

Apr 29, 2013 10:58 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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How essential is an effective online marketing program when you're a solo practitioner in a crowded market? Just ask Shawn Golesorkhi. Shawn practices family law in Orange County, Calif., where his office building in Costa Mesa alone is home to 10...

Not All Live Chat Operators are Created Equal

Apr 23, 2013 10:56 AM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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Law firm websites that feature live chat functionality engage more visitors and benefit from increased lead generation. But what, exactly, makes live chat effective? The key ingredient for the success of any live chat solution is having specially trained...

Don’t Get Fooled by the Standard Marketing Advice

Apr 16, 2013 01:28 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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I was just reading a blog post by a lawyer who offered "5 easy marketing tips" for young and experienced lawyers. It offered the standard marketing advice but left out something crucially important. The blog post advised staying top-of-mind...

Does Your Website Have the Secret Ingredients of Success?

Apr 15, 2013 08:17 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Some people have an innate talent for tasks that completely escape the rest of us. Take cooking. The grocery shopping, preparation, and then the actual cooking may be a joy; for those of us whose culinary knowledge stops at boiling an egg, it is a complete...

Live Chat: The Legal Paid Search Campaign Accelerator

Apr 11, 2013 09:32 AM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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A paid search online advertising campaign can increase your website's visibility and help you attract more visitors. But once prospective clients "land" on your home page, how will you ensure more of them actually contact your firm to request...

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