When it comes to obtaining new clients, sometimes the most important thing you can do is respond to leads faster than the firm across the street. Lawyers now have a new tool at their disposal for engaging with prospective clients at the very moment they're...
If your website is optimized for mobile devices , you will undoubtedly make your mobile visitors happy. But that's only half the battle. What extra step are you taking on your mobile sites to engage with the ever-growing traffic? Today, there are...
I was just reading a blog post by a lawyer who offered "5 easy marketing tips" for young and experienced lawyers. It offered the standard marketing advice but left out something crucially important. The blog post advised staying top-of-mind...
The new Martindale-Hubbell® Competitive Essentials app allows law firms to quickly view and monitor performance data for their online marketing channels, as well as competitive data — all in one place — in order to see how they stack up...
We recently spoke with Christine Cruse, a partner at The Law Office of Christine M. Cruse, P.C. in Warner Robins, Ga. about how using LexisNexis ® Lead Alert , a free mobile application, helps her respond to leads quickly and win new business. LexisNexis...
In 2012, the U.S. smartphone market surpassed 50 percent market penetration, according to a study recently released by comScore.* What does this major milestone mean for attorneys marketing to consumers? With comScore reporting more than 125 million smartphone...
In the Oscar-winning film "All the President's Men" informer Deep Throat tells investigative journalist Bob Woodward that the key to understanding the Watergate mystery is to "follow the money." If you're wondering whether...
