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It’s All about the Benjamins

Oct 09, 2013 10:42 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I'm a fan of both Shakespeare and P. Diddy (formerly Puff Daddy) — both of whom are unique and controversial figures of their time. Achievements abound in their respective, yet vastly different professions. No matter the industry or how much...

Make Your Practice Descriptions Special, Even If You Aren’t Technically a Specialist

Sep 23, 2013 11:05 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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In an age where consumers expect easy access to more information, not less, the New York State Bar Association recently triggered a flurry of comments and criticism. According to a recent opinion of theirs, attorneys and firms "may not state that...

Go Mobile or Drive Them Away

Sep 18, 2013 10:47 AM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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Just imagine a scenario in which a potential client has a late-night fight with her spouse. She leaves the house and decides to use her smartphone to try to find a local lawyer who can expedite a divorce. When she arrives at your firm's mobile website...

Apple, Starbucks, Trump and ... Your Firm?

Sep 17, 2013 11:24 AM by
Stephen Slade
Stephen Slade
Law Firm Marketing Specialists Ask a question
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As highly recognizable brands go, Apple always comes to mind. So does Starbucks. For better or worse, even Donald Trump is right up there. As a lawyer, you might never be as recognizable as The Donald or Steve Jobs, but you still need to build up a brand...

Hitting the Internet Marketing Bulls Eye without a Magic Bullet

Sep 11, 2013 09:29 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
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Many years ago, a mentor told me that there is no magic bullet. In other words, no one single thing will accomplish everything you want to do in any given area. That is certainly true with Internet marketing. You can't find, and then do, just one...

Don’t Let Bouncebacks Knock You Out of the Rankings

Sep 09, 2013 11:52 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
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When visitors find your firm through an Internet search engine, click on your site, dislike what they see and immediately hit the "back" button, you lose more than just potential clients. You may fall further down on the rankings pages. A rapid...

What if Willy Wonka Had a Mobile Website?

Aug 26, 2013 10:32 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Veruca Salt. Do you remember that name? She was a character from the classically delicious movie Willy Wonka and the Chocolate Factory . She uttered the famous line, " I want it and I want it NOW!" Never mind that she was a spoiled child and...

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