The new Martindale-Hubbell® Competitive Essentials app allows law firms to quickly view and monitor performance data for their online marketing channels, as well as competitive data — all in one place — in order to see how they stack up...
In my last blog post, I described three options for making your website more dynamic and converting visitors to clients: video and podcasts, blogging and live chat. Here, I'll delve a little more deeply into each one: Video and Podcasts From a technical...
I've gone fishing a few times, with a very low catch-and-release success rate. My numbers have been unacceptable by any stretch of an angler's imagination. But looking back, it wasn't such a great mystery as to why my line got so few bites...
So you've got your website up and running. It features snappy graphics and enough flavor to differentiate you from the all the other law firms and attorneys throughout Alabama and Tennessee with practices that overlap your own. But now it's time...
Social media advertising is emerging as an effective complement to online marketing programs, according to a recent survey. Specifically, the majority of advertisers (66 percent) surveyed by Vizu, a Nielsen company, indicated they are using paid social...
If you Google the name Brian Farrell, you'll find a lot of "us." There's Brian Farrell the Artist, Brian Farrell the Doctor, Brian Farrell the Lawyer, Brian Farrell the Harvard Professor and Brian Farrell the Irish Footballer. And then...
Think about your competition for a moment. Do you think about them once a day, or possibly once a minute? It's human nature to be curious about the success of another practice. Usually these thoughts are a good thing; they provide motivation and a...
