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Does Your Website Have the Secret Ingredients of Success?

Apr 15, 2013 08:17 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Some people have an innate talent for tasks that completely escape the rest of us. Take cooking. The grocery shopping, preparation, and then the actual cooking may be a joy; for those of us whose culinary knowledge stops at boiling an egg, it is a complete...

Competitive Essentials App Gives Lawyers Visibility into Marketing Results and Competitive Data

Apr 11, 2013 12:44 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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The new Martindale-Hubbell® Competitive Essentials app allows law firms to quickly view and monitor performance data for their online marketing channels, as well as competitive data — all in one place — in order to see how they stack up...

And All that Jazz, Part 2—How to Take Your Website from OK to Dynamic

Apr 02, 2013 01:14 PM by
Lance Tarrant
Lance Tarrant
Law Firm Marketing Specialists Ask a question
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In my last blog post, I described three options for making your website more dynamic and converting visitors to clients: video and podcasts, blogging and live chat. Here, I'll delve a little more deeply into each one: Video and Podcasts From a technical...

Have You Explored the Lure of Social Media?

Mar 25, 2013 09:05 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I've gone fishing a few times, with a very low catch-and-release success rate. My numbers have been unacceptable by any stretch of an angler's imagination. But looking back, it wasn't such a great mystery as to why my line got so few bites...

And All that Jazz, Part 1—How to Take Your Website from OK to Dynamic

Mar 15, 2013 10:29 AM by
Lance Tarrant
Lance Tarrant
Law Firm Marketing Specialists Ask a question
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So you've got your website up and running. It features snappy graphics and enough flavor to differentiate you from the all the other law firms and attorneys throughout Alabama and Tennessee with practices that overlap your own. But now it's time...

Setting Yourself Apart When You Share a Common — or Even Not-So-Common — Name

Mar 01, 2013 10:48 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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If you Google the name Brian Farrell, you'll find a lot of "us." There's Brian Farrell the Artist, Brian Farrell the Doctor, Brian Farrell the Lawyer, Brian Farrell the Harvard Professor and Brian Farrell the Irish Footballer. And then...

How to Leave Your Firm’s Competition in the Dust

Feb 20, 2013 11:09 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Think about your competition for a moment. Do you think about them once a day, or possibly once a minute? It's human nature to be curious about the success of another practice. Usually these thoughts are a good thing; they provide motivation and a...

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