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Attracting New Clients with a Blog [video]

Feb 11, 2013 11:39 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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Sixty percent of small law firms have landed a client as a result of their blog, according to the American Bar Association. A blog should be the cornerstone of your marketing strategy. If you post entries every day of the week or as often as you can,...

Bankruptcy Lawyer Sees New Business from Participation in Online Legal Advice Forum

Feb 07, 2013 09:46 AM by
Anand Pandya
Anand Pandya
Vice President, Product Champion - Online Services Ask a question
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We recently spoke with David L. Gibbs, senior associate attorney for The Gibbs Law Firm, APC, a bankruptcy, business and real estate firm in San Clemente, Calif. Gibbs is an active participant in Lawyers.com SM Ask A Lawyer. LexisNexis ® Martindale...

New Year’s Resolution #9: Invest in Paid Search Advertising

Feb 06, 2013 10:33 AM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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While "organic" search engine optimization (SEO) steadily builds your visibility in natural search results, paid search can be used strategically to drive leads immediately. In fact, as organic results appear separately from paid search, you...

Estate Planning Firm Benefits from Online Legal Forum Participation

Jan 31, 2013 09:54 AM by
Anand Pandya
Anand Pandya
Vice President, Product Champion - Online Services Ask a question
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We recently spoke with C. Randolph Coleman , the named partner in a two-person estate planning law firm in Jacksonville, Fla., about his participation in Lawyers.com SM Ask A Lawyer and other effective marketing initiatives. LexisNexis ® Martindale...

4 quick advantages Pay-Per-Click has over search engine rankings

Jan 30, 2013 12:35 PM by
Robert Hodge
Robert Hodge
Law Firm Marketing Specialists Ask a question
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Immediate launch — We quickly develop a targeted keyword campaign for Google, and ads can go live within minutes. Flexible budgets — We can set daily and monthly budget caps to ensure you never spend more than you're comfortable with....

Latest Research on How Consumers Search for an Attorney [Webinar]

Jan 15, 2013 01:22 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Most attorneys recognize that the consumer of the 21st century has access to a much wider range of information than the consumer of the last century. But it's not as obvious which specific sources of information have the most influence on people when...

Why Small Law Firm Websites Need a Local Focus

Jan 03, 2013 11:30 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Creating a law firm website with content highlighting your expertise in particular areas of law is important. But it's not enough. In order for a law firm website to attract enough of the right type of prospects that will request consultations, your...

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