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Why “Set-It-and-Forget-It” Never Works for Online Law Firm Marketing

Nov 07, 2012 04:06 PM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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Why does your firm need a diverse marketing strategy (website, pay-per-click advertising, blog + social media, profiles, client reviews, etc.) now more than ever? A recent study by search industry player Slingshot SEO indicated that click-thru rates ...

What NOT To Do: Ethics for Online Legal Marketing [Webinar]

Oct 15, 2012 08:13 AM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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Does a fear of violating ethics guidelines for online marketing and social media keep you away from the Web? It shouldn't. If you are a solo practitioner or partner in a small law firm and you are uncertain how to effectively market your practice...

Search Engine Usage during the Attorney Search Process

Oct 11, 2012 10:32 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Last month, we blogged about the results of a new study — the Attorney Selection Research Study by The Research Intelligence Group (TRiG) — which seem to document that we've reached a tipping point in consumer behavior: Online resources...

LexisNexis Customer Receives “Honorable Mention” in SEO Category for PR News’ Digital PR Awards

Oct 10, 2012 11:56 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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I am pleased to report that LexisNexis® customer Atlanta, Georgia DUI Attorneys - The Chestney Law Firm earned an " Honorable Mention " in PR News' Digital PR Awards 2012 program in the Search Engine Optimization (SEO) category. This...

Niche Law Firm Obtains Several New Clients with Online Marketing

Oct 02, 2012 01:10 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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In this era of online legal marketing, it's easy to get caught up in metrics such as unique visitors to your website, number of page views, email inquiries and other statistically important barometers. But we all know that the bottom line is still...

Being Found: Why Social Media Should Be Part of Your Law Firm’s SEO Strategy

Sep 05, 2012 09:48 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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From suspecting a spouse of cheating to struggling with a failing business, when consumers search for answers to their legal troubles, they often turn to the Internet. Writing a blog on such legal matters increases the chances your firm will be found...

The Power of Personality: How Video Drives Leads for Law Firm Websites

Aug 16, 2012 07:16 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Looking to convert more website visitors to paying clients? Think video. Visitors will find their way to your website when they ask questions in search engines. A topical, professional-quality video (or series of videos) will answer their questions and...

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