For many years, the term reputation management was something used by public relations professionals to describe the practice of monitoring the reputation of an individual or brand, identifying specific issues that are causing damage, and then deploying...
When any major event happens, it seems like Twitter has become as much a part of the news as the news itself. As one chilling example, consider the tweet sent hours after the Boston Marathon bombings by 19-year-old suspect Dzhokhar A. Tsarnaev: "Ain't...
Whether someone is buying a car, hiring a lawyer, selecting a college or planning a vacation, the Internet has become an integral part of the research and decision-making process. As reported in 2012, 76 percent of all consumers who needed to hire an...
Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, asked the experts at our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the...
According to new research, there are three places online that are most likely to influence a consumer to make a purchase: "Retail" websites like Lawyers.com SM "Brand" websites, like a law firm's site Blogs Also topping the list...
Has a spring slump given you writer's block? Never fear — blogging inspiration is never further away than your calendar. Each month brings a host of holidays, observances and seasonal events that can help provide legal blogging content for attorneys...
Another one of the barriers that stands in the way of many lawyers taking the plunge into social media is their fear of what will happen if they offer an opinion about a legal matter in an online forum. Our experts tackled this fear head-on during our...
