During our LegalTech New York 2013 panel "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession," moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at...
In a meeting with a law office yesterday, I was asked for any San Diego best practice blogging recommendations . For starters, frequent postings makes it easier to be found in the search engines. Google, Yahoo and Bing want fresh, new content on a regular...
A local law office was interested in getting one of his videos "viral". Step one was creating a YouTube channel for the law office. Next we uploaded the video and tagged it with keywords I knew would be popular searches on YouTube and within...
The evidence is mounting. The results are undeniable. Social media is now a must-have component of a successful law firm's online marketing strategy. In fact, 50 percent of responding small law firms (2-9 attorneys) and 53.3 percent of surveyed solo...
To successfully market your legal practice online, make it easier for potential client to find you and demonstrate your practice-area or industry expertise. But how do you do that day in and day out without sounding repetitive? One strategy: Focus on...
Social media advertising is emerging as an effective complement to online marketing programs, according to a recent survey. Specifically, the majority of advertisers (66 percent) surveyed by Vizu, a Nielsen company, indicated they are using paid social...
Since lawyers make a living from their knowledge, giving away information may not seem like the smartest idea. But, in fact, lawyers can find real value from educating consumers for free in the short term, as long as it leads to long-term lead generation...
