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Online Marketing Tips from Your Dog

Oct 08, 2012 08:39 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Social media can't happily cuddle up with you on a cold night or bark at the mailman like your canine companion, but you can think of it as your firm's new best friend. What can you learn about online marketing from your dog? Believe it or not...

“Mark It on Your Calendar”: Halloween Blog Topics Ideas for Attorneys

Oct 01, 2012 10:05 AM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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Think that Halloween has no place in the practice of law? Think again. During most of the year — namely November to August — relatively few people go to Google searching for Halloween-related information. But beginning in September, search...

How Commenting Can Help (and Hurt) Your Social Media Presence

Sep 24, 2012 11:45 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I know what you're thinking: How can other folks' comments really help my blog? Comments or feedback mean that people are reading your blog, which is the purpose. When a blog receives comments from regular posters, it becomes more dynamic and...

Measuring Your Social Media Success

Sep 23, 2012 11:17 PM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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As an attorney, you already have access to important legal information and a credible opinion to go along with it. That's why social media is the perfect vehicle to build relationships with new clients and to continuously nurture your current professional...

Stay Organized with Practical Blogging Tips

Sep 17, 2012 11:24 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Your law firm blog doesn't have to be perfect, but it does need the ability to draw readers in. Creating rich, inviting posts are the way to connect with your audience and convert them into clients. But before you can say "return on investment...

LinkedIn and Blogging are the Top Choices for Online Marketing

Jul 03, 2012 10:08 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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LinkedIn is the leading social media channel for lawyers— with 161 million business owners, managers, executives and lawyers having profiles -- followed closely by law firm blogs, according to a new LexisNexis Insights paper, " Use of Social...

How to Market Your Law Practice Like Lady Gaga

Jun 18, 2012 08:07 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 1 comment(s) |  

Surprisingly, the marketing of pop music translates very nicely into marketing for lawyers. Lady Gaga grossed $90 million in 2011, according to Forbes, so she clearly knows how to reach her audience of buyers. Does this mean you have to wear see-through...

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