A law firm blog is a terrible thing to waste. While there are no current statistics on the number of abandoned law firm blogs littering the Internet, Technorati, the Internet search engine for blogs, estimated that as many as 95 percent of blogs are eventually...
Social media can't happily cuddle up with you on a cold night or bark at the mailman like your canine companion, but you can think of it as your firm's new best friend. What can you learn about online marketing from your dog? Believe it or not...
Think that Halloween has no place in the practice of law? Think again. During most of the year — namely November to August — relatively few people go to Google searching for Halloween-related information. But beginning in September, search...
When done right, a blogging and social media marketing strategy can produce real business results. In fact, one out of two respondents to the American Bar Association's 2012 Legal Technology Survey (from firms of nine attorneys or fewer) who are blogging...
I know what you're thinking: How can other folks' comments really help my blog? Comments or feedback mean that people are reading your blog, which is the purpose. When a blog receives comments from regular posters, it becomes more dynamic and...
As an attorney, you already have access to important legal information and a credible opinion to go along with it. That's why social media is the perfect vehicle to build relationships with new clients and to continuously nurture your current professional...
Your law firm blog doesn't have to be perfect, but it does need the ability to draw readers in. Creating rich, inviting posts are the way to connect with your audience and convert them into clients. But before you can say "return on investment...
