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Your Hidden Social Media Weapon: The IT Team

Oct 25, 2013 09:50 AM by
Sara Derakhshanian
Sara Derakhshanian
Law Firm Marketing Specialists Ask a question
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As IT people know too well, most non-techie people don't really understand how hardware, software, the cloud and all that other stuff work. And most lawyers know how much they rely on their IT folks to handle the back end, support and planning for...

You Should Be in Pictures—Or at Least in a Law Firm Video!

Oct 04, 2013 10:38 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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Have you ever clicked on a YouTube video, only to get sucked in to watching 10 more? Or have you stopped work to check out a video sent by your college roommate, who always had such a good sense of humor? Then you know how powerful video can be. While...

Go Mobile or Drive Them Away

Sep 18, 2013 10:47 AM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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Just imagine a scenario in which a potential client has a late-night fight with her spouse. She leaves the house and decides to use her smartphone to try to find a local lawyer who can expedite a divorce. When she arrives at your firm's mobile website...

Apple, Starbucks, Trump and ... Your Firm?

Sep 17, 2013 11:24 AM by
Stephen Slade
Stephen Slade
Law Firm Marketing Specialists Ask a question
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As highly recognizable brands go, Apple always comes to mind. So does Starbucks. For better or worse, even Donald Trump is right up there. As a lawyer, you might never be as recognizable as The Donald or Steve Jobs, but you still need to build up a brand...

Don’t Let Bouncebacks Knock You Out of the Rankings

Sep 09, 2013 11:52 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
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When visitors find your firm through an Internet search engine, click on your site, dislike what they see and immediately hit the "back" button, you lose more than just potential clients. You may fall further down on the rankings pages. A rapid...

Getting Value from Doing Good—How to Combine Pro Bono with Social Media

Aug 08, 2013 10:35 AM by
Steven Long
Steven Long
Law Firm Marketing Specialists Ask a question
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You do good by doing pro bono work. But have you thought about how you can leverage that work you're already doing to help pay off with more clients? No? Well, you should — and it's probably easier than you thought. By melding your pro bono...

Summertime—When the Living, and the Crime Rate, Isn’t Always Easy

Aug 06, 2013 09:05 AM by
Sara Derakhshanian
Sara Derakhshanian
Law Firm Marketing Specialists Ask a question
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Who doesn't love summer? Even in Southern California, where we get to enjoy good weather practically all year round, summer is still a special time for most people. However, it's not always such a good time for those involved with the criminal...

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