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How to Leave Your Firm’s Competition in the Dust

Feb 20, 2013 11:09 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Think about your competition for a moment. Do you think about them once a day, or possibly once a minute? It's human nature to be curious about the success of another practice. Usually these thoughts are a good thing; they provide motivation and a...

What a “Live Chat” Operator Can Do for Your Law Firm

Jan 07, 2013 04:56 PM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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Receptionists — really good receptionists — are often the backbone of a small business. They welcome visitors, politely answer their questions, comfort them if they're agitated, forward their information internally and help schedule appointments...

Bankruptcy Attorney Builds SEO with Lawyers.com Ask A Lawyer

Dec 20, 2012 01:02 PM by
Anand Pandya
Anand Pandya
Vice President, Product Champion - Online Services Ask a question
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We recently spoke with Joseph F. Botelho , a sole practitioner in Fall River, Mass., about Lawyers.com SM Ask A Lawyer and other marketing activities that have proven valuable to his practice. LexisNexis ® Martindale-Hubbell ® : Can you tell us...

Chasing Clients, Not Ambulances: How Personal Injury Firms Can Attract Attention that Leads to New Business

Dec 13, 2012 10:36 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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Ask 10 nonlawyers about the legal profession, and nine will probably refer to mid-morning commercials for personal injury (PI) firms. Marketing is paramount for firms that work on contingency and seek to attract clients who might lack personal referrals...

Is Your Law Firm’s Website Headed for Extinction?

Dec 07, 2012 02:40 PM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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When you think of the word extinct, what immediately pops into your head? Images of dinosaur skeletons à la "Night at the Museum"? Believe it or not, your firm's website can become extinct as easily as a creature that dates back to...

Your Firm’s Marketing Plan for 2013—Are You Ready?

Nov 12, 2012 12:59 PM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Have you given any thought to your marketing plan for the coming year? If you haven't started thinking about it yet, today is the day to start — and to avoid repeating mistakes next year. Despite the fact that marketing is exactly what's...

Why “Set-It-and-Forget-It” Never Works for Online Law Firm Marketing

Nov 07, 2012 04:06 PM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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Why does your firm need a diverse marketing strategy (website, pay-per-click advertising, blog + social media, profiles, client reviews, etc.) now more than ever? A recent study by search industry player Slingshot SEO indicated that click-thru rates ...

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