DCSIMG
Portal

Blog Posts by Tag

“Mark It on Your Calendar”: Halloween Blog Topics Ideas for Attorneys

Oct 01, 2012 10:05 AM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
| 0 comment(s) |  

Think that Halloween has no place in the practice of law? Think again. During most of the year — namely November to August — relatively few people go to Google searching for Halloween-related information. But beginning in September, search...

New Study Finds Behavioral Shift in How Consumers Find Attorneys

Sep 25, 2012 09:10 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 0 comment(s) |  

For decades, when American consumers needed to find attorneys to help them with legal needs, they'd ask friends or family members for a suggestion and perhaps consult the Yellow Pages for names of lawyers in their communities. With the rise of the...

Marketing by Making Online Videos

Sep 24, 2012 12:13 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 1 comment(s) |  

YouTube is a potent marketing tool for attorneys. For example, when Ari Kaplan goes to conferences, he records short interviews of prospective clients he meets. Ari uses the video recording function on his iPhone, and uploads the videos online. "Self...

“Mark It on Your Calendar”: Blog Topics Ideas for Attorneys for October 2012

Sep 21, 2012 11:55 AM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
| 0 comment(s) |  

Two weeks ago, no one could have predicted that Eastwooding — or talking to an empty chair — was about to become an overnight sensation. But you don't need a crystal ball to predict some of the topics people will be talking about next...

Marketing by Making Introductions

Sep 19, 2012 03:43 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 1 comment(s) |  

The sharing culture that exists online creates marketing opportunities to introduce people to each other, according to lawyer, legal industry analyst and author Ari Kaplan. "If you met me, and I knew that you were an environmental specialist and...

Marketing by Connecting to Groups

Sep 13, 2012 05:17 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 1 comment(s) |  

LinkedIn is a powerful social media platform that attorneys can leverage to achieve real business results — from increasing referrals and driving traffic to the firm's website to demonstrating a lawyer's expertise in a specific area of law...

Marketing by Making Connections Online

Sep 10, 2012 02:14 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 0 comment(s) |  

Marketing online is a conversation — not a one-way speech — according to lawyer, legal industry analyst and author Ari Kaplan. As he describes in the video, accepting a connection from another person is only the beginning. Most lawyers overlook...

1 |2 |3 | 4 |5 |