I'm going to take a wild guess: You're ready to get out of Dodge for the big holiday weekend and maybe even for a few weeks during this summer. But remember, sunscreen isn't the only thing you need to keep covered. Prior to the planning and...
When it comes to obtaining new clients, sometimes the most important thing you can do is respond to leads faster than the firm across the street. Lawyers now have a new tool at their disposal for engaging with prospective clients at the very moment they're...
Go back. Now go way back in time to the most famous murder trial of the past 20 years. O.J. Simpson went from being adored as the football hero running through an airport on a TV commercial to the most talked-about man in America. What was unique about...
Getting potential clients to contact your firm is a critical first step to turning them into actual clients. Yet law firms have widely divergent views on the use of contact forms on websites. Not all firms value such forms, preferring to communicate initially...
Here's something to think about: consumers with legal needs are now slightly MORE likely to turn to the Internet and search, as opposed to people they know and trust. More than three-quarters of adults — 76 percent — who looked to hire...
Since lawyers make a living from their knowledge, giving away information may not seem like the smartest idea. But, in fact, lawyers can find real value from educating consumers for free in the short term, as long as it leads to long-term lead generation...
Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, informed an audience of legal professionals attending our LegalTech New York 2013 panel ("Taming the Wild West of Social Media: The Secrets of...
