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Two Great Tastes that Taste Great Together—Integrating PR and Marketing

Oct 24, 2013 11:37 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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Marketing and PR, PR and marketing — only really big firms differentiate between the two, right? Not exactly. PR and marketing consist of distinctly different activities and serve different functions. In order to ensure the greatest ROI, you need...

Learning from the Best—How Your Firm Can Adapt World-Class Social Media Campaigns

Oct 23, 2013 10:31 AM by
David Wodnicki
David Wodnicki
Law Firm Marketing Specialists Ask a question
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Lawyers have grown accustomed to the rules, ethics and goals of their profession and are often leery about seeking direction from unrelated industries. However, attorneys also aren't necessarily known for their cutting-edge social media marketing...

World Peace, Unicorns and the Perfect Client

Oct 22, 2013 11:36 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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What did you wish for as a child? Think back. Me, I closed my eyes and imagined that a beautiful, magical unicorn would show up on my front lawn, ready to fly me anywhere in the world. Envisioning a world where there was no strife and all nations lived...

It’s All about the Benjamins

Oct 09, 2013 10:42 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I'm a fan of both Shakespeare and P. Diddy (formerly Puff Daddy) — both of whom are unique and controversial figures of their time. Achievements abound in their respective, yet vastly different professions. No matter the industry or how much...

Midnight in the Garden of Good and Legal

Sep 12, 2013 11:00 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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When you hear the words "legal ethics," what immediately comes to mind? The old image of an attorney chasing an ambulance is what pops up for many, but when you talk about ethics in general, political sexting scandals unfortunately grab the...

Don’t Let Bouncebacks Knock You Out of the Rankings

Sep 09, 2013 11:52 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
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When visitors find your firm through an Internet search engine, click on your site, dislike what they see and immediately hit the "back" button, you lose more than just potential clients. You may fall further down on the rankings pages. A rapid...

What if Willy Wonka Had a Mobile Website?

Aug 26, 2013 10:32 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Veruca Salt. Do you remember that name? She was a character from the classically delicious movie Willy Wonka and the Chocolate Factory . She uttered the famous line, " I want it and I want it NOW!" Never mind that she was a spoiled child and...

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