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Is Your Law Firm Guilty of “Website TMI”? That May Be a Good Thing

May 07, 2013 10:44 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Go back. Now go way back in time to the most famous murder trial of the past 20 years. O.J. Simpson went from being adored as the football hero running through an airport on a TV commercial to the most talked-about man in America. What was unique about...

Create a Better Website “Contact Us” Form to Connect with Clients

May 02, 2013 01:39 PM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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Getting potential clients to contact your firm is a critical first step to turning them into actual clients. Yet law firms have widely divergent views on the use of contact forms on websites. Not all firms value such forms, preferring to communicate initially...

Are You Visible on Lawyers.com?

Apr 30, 2013 10:53 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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Here's something to think about: consumers with legal needs are now slightly MORE likely to turn to the Internet and search, as opposed to people they know and trust. More than three-quarters of adults — 76 percent — who looked to hire...

Making Money While Giving Away Information

Mar 04, 2013 09:49 AM by
Frank A De Vito, III
Frank A De Vito, III
Law Firm Marketing Specialists Ask a question
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Since lawyers make a living from their knowledge, giving away information may not seem like the smartest idea. But, in fact, lawyers can find real value from educating consumers for free in the short term, as long as it leads to long-term lead generation...

LegalTechNY Discussion: The Business Value to Using Social Media [video]

Feb 27, 2013 10:59 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, informed an audience of legal professionals attending our LegalTech New York 2013 panel ("Taming the Wild West of Social Media: The Secrets of...

More Than Half of Blogging Solos/Small Law Firms Report New Business, ABA Survey Says

Aug 01, 2012 03:53 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Blogging is a viable channel for unlocking new business for many small law firms and solo practitioners, according to the American Bar Association's 2012 Legal Technology Survey. In fact, 50 percent of responding small law firms (2-9 attorneys) and...

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