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New Year’s Resolution #9: Invest in Paid Search Advertising

Feb 06, 2013 10:33 AM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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While "organic" search engine optimization (SEO) steadily builds your visibility in natural search results, paid search can be used strategically to drive leads immediately. In fact, as organic results appear separately from paid search, you...

New Year’s Resolution #8: “Convert” More Website Visitors to Leads

Jan 29, 2013 09:41 AM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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Are enough of your website visitors actually emailing or calling to request consultations? Even the most productive websites can be improved. For instance, do you prominently display your firm's contact info on every page? Is your website content...

New Year’s Resolution #7: Make Your Marketing More Mobile

Jan 22, 2013 05:27 PM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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Why should a mobile strategy be a key component of your law firm's online marketing strategy for 2013? By as early as 2015, more consumers in the U.S. will access the Internet through their mobile phones than through their PCs, IDC is predicting....

New Year’s Resolution #5: Get More “Social” in 2013

Jan 08, 2013 03:53 PM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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Why is 2013 the year your firm needs to seriously consider social media for its law firm marketing? According to the American Bar Association, nearly one out of two small law firms surveyed (of nine attorneys or fewer) that are blogging reported retaining...

New Year’s Resolution #4: Evaluate Your Website’s SEO

Jan 02, 2013 09:09 AM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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To start off the New Year on the right online path, schedule a consultation with your search engine optimization (SEO) provider to make sure that your website is optimized properly. SEO is an ongoing process that requires periodic adjustments. Sometimes...

New Year’s Resolution #3: Refresh Your Website’s Content

Dec 26, 2012 11:31 AM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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Stale content and broken links will frustrate your visitors and negatively impact their perceptions of your ability to practice law. Kick off 2013 the right way by scouring your website, refreshing content and updating bios. Consider adding different...

New Year’s Resolution #1: Set Business Goals

Dec 12, 2012 09:17 AM by
Jay Butchko
Jay Butchko
Director Retention and Acquisition Web Visibility Solutions Ask a question
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Today we're kicking off a new series of blog posts: Top 10 New Year's Resolutions to Generate More Clients in 2013! This fall, we blogged about the results from a comprehensive 2012 study to better understand how consumers find, evaluate and select...