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Your Firm’s Marketing Plan for 2013—Are You Ready?

Nov 12, 2012 12:59 PM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Have you given any thought to your marketing plan for the coming year? If you haven't started thinking about it yet, today is the day to start — and to avoid repeating mistakes next year. Despite the fact that marketing is exactly what's...

Using the Power of Habit to Generate More Business

Oct 19, 2012 09:23 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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Attorneys can apply the lessons from the new book The Power of Habit by Charles Duhigg and turn them into new clients. Kudos to Phil Livingston , Chief Executive Officer, Marketing & Business Solutions at LexisNexis, for spotting the book and giving...

Online Marketing Tips from Your Dog

Oct 08, 2012 08:39 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Social media can't happily cuddle up with you on a cold night or bark at the mailman like your canine companion, but you can think of it as your firm's new best friend. What can you learn about online marketing from your dog? Believe it or not...

Marketing Tips that Generate New Business

Oct 05, 2012 11:39 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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The No. 1 mistake I see lawyers make when marketing themselves is failing to be active online. LexisNexis® just announced new research by The Research Intelligence Group (TRiG) that reveals that 3 out of 4 consumers seeking an attorney over the last...

Niche Law Firm Obtains Several New Clients with Online Marketing

Oct 02, 2012 01:10 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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In this era of online legal marketing, it's easy to get caught up in metrics such as unique visitors to your website, number of page views, email inquiries and other statistically important barometers. But we all know that the bottom line is still...

LexisNexis Preferred Results Enable Law Firms to Get Ahead of the Competition

Sep 19, 2012 09:06 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Many legal marketers and lawyers have taken advantage of the fact that the Internet provides something of a level playing field when competing for clients. On the Web, any firm has a fair shake at projecting the image they want prospective clients to...

Old-School Rules for Gaining New Clients and Growing Your Business

Sep 13, 2012 11:19 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Whether you've just started your law practice or have an established firm, the rules of client acquisition are the same. As simple as it sounds, sometimes getting back to the basics is all it takes: Keep consistent — Pay attention to all of...