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Have You Explored the Lure of Social Media?

Mar 25, 2013 09:05 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I've gone fishing a few times, with a very low catch-and-release success rate. My numbers have been unacceptable by any stretch of an angler's imagination. But looking back, it wasn't such a great mystery as to why my line got so few bites...

Why Video Works So Well to Capture the Attention of New Clients

Mar 11, 2013 10:11 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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Nothing grabs a potential client's attention like sound, pictures and motion. That's why online video is effective at distinguishing your law firm in a crowded marketplace. The statistics prove it: More than 800 million unique users visit YouTube...

How to Leave Your Firm’s Competition in the Dust

Feb 20, 2013 11:09 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Think about your competition for a moment. Do you think about them once a day, or possibly once a minute? It's human nature to be curious about the success of another practice. Usually these thoughts are a good thing; they provide motivation and a...

Attracting New Clients with a Blog [video]

Feb 11, 2013 11:39 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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Sixty percent of small law firms have landed a client as a result of their blog, according to the American Bar Association. A blog should be the cornerstone of your marketing strategy. If you post entries every day of the week or as often as you can,...

Bankruptcy Lawyer Sees New Business from Participation in Online Legal Advice Forum

Feb 07, 2013 09:46 AM by
Anand Pandya
Anand Pandya
Vice President, Product Champion - Online Services Ask a question
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We recently spoke with David L. Gibbs, senior associate attorney for The Gibbs Law Firm, APC, a bankruptcy, business and real estate firm in San Clemente, Calif. Gibbs is an active participant in Lawyers.com SM Ask A Lawyer. LexisNexis ® Martindale...

How Facebook Fan Pages Capture New Business [video]

Feb 04, 2013 10:40 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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Facebook today has more than 900 million active users — including almost half of the population in the United States. "Facebook is no longer just for kids," says marketer Stephen Fairley. "Your fan page is specifically designed to...

Best Practices to Get New Business with Twitter

Jan 28, 2013 11:04 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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Social media has evolved as a powerful way for lawyers to raise their profiles and attract new business. In the webinar excerpt "Twitter Best Practices for Law Firms" (see below) I join Stephen Fairley, CEO of The Rainmaker Institute , to describe...

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