For decades, when American consumers needed to find attorneys to help them with legal needs, they'd ask friends or family members for a suggestion and perhaps consult the Yellow Pages for names of lawyers in their communities. With the rise of the...
From suspecting a spouse of cheating to struggling with a failing business, when consumers search for answers to their legal troubles, they often turn to the Internet. Writing a blog on such legal matters increases the chances your firm will be found...
For small law firms and solo practitioners, blogging is about building a new business pipeline. So exactly how do blogging and social media marketing connect attorneys with consumers? When an attorney blogs on a specific legal topic and that content is...
Does your law firm have a social media strategy? If not, you need to view this recorded webinar . The American Bar Association now reports that of the small law firms (2-9 attorneys) it recently surveyed that maintain a blog, 50 percent said they retained...
A practice-specific law firm blog generates more visitors, links, and (ultimately) prospects than does a general, all-purpose blog. But what if your firm has multiple practice areas, or sub-practice area to promote? Or, what if your firm is marketing...
You want prospects to visit your website, like what they see and pick up the phone. Is there a formula? You bet. First, you need “fresh,” up-to-date content that generates search engine traffic, is easy to read , and simple to navigate. Search...
If you don't understand how to utilize pay-per-click (PPC) advertising to complement your overall online marketing strategy, your law firm could be losing out on a lot of new business. Relying on "organic" search engine optimization (SEO...
