I'm going to take a wild guess: You're ready to get out of Dodge for the big holiday weekend and maybe even for a few weeks during this summer. But remember, sunscreen isn't the only thing you need to keep covered. Prior to the planning and...
For many years, the term reputation management was something used by public relations professionals to describe the practice of monitoring the reputation of an individual or brand, identifying specific issues that are causing damage, and then deploying...
When any major event happens, it seems like Twitter has become as much a part of the news as the news itself. As one chilling example, consider the tweet sent hours after the Boston Marathon bombings by 19-year-old suspect Dzhokhar A. Tsarnaev: "Ain't...
It seems like everywhere attorneys turn today, they hear chatter about how they need to actively engage on social media sites like Facebook ® , YouTube ® , LinkedIn ® and Instagram® (yes, there are lawyers on Instagram — aren't...
I've gone fishing a few times, with a very low catch-and-release success rate. My numbers have been unacceptable by any stretch of an angler's imagination. But looking back, it wasn't such a great mystery as to why my line got so few bites...
A local law office was interested in getting one of his videos "viral". Step one was creating a YouTube channel for the law office. Next we uploaded the video and tagged it with keywords I knew would be popular searches on YouTube and within...
Facebook today has more than 900 million active users — including almost half of the population in the United States. "Facebook is no longer just for kids," says marketer Stephen Fairley. "Your fan page is specifically designed to...
