I've gone fishing a few times, with a very low catch-and-release success rate. My numbers have been unacceptable by any stretch of an angler's imagination. But looking back, it wasn't such a great mystery as to why my line got so few bites...
Social media marketing and search engine optimization (SEO) should not be stand-alone silos in your law firm marketing strategy. In fact, sound social media tactics can help fuel higher search engine rankings. Here's how it works. Search engines reward...
Attorneys can apply the lessons from the new book The Power of Habit by Charles Duhigg and turn them into new clients. Kudos to Phil Livingston , Chief Executive Officer, Marketing & Business Solutions at LexisNexis, for spotting the book and giving...
For law firm, a blog is not a vanity project, but a vital component of an overall online marketing strategy. Every design decision made will have consequences on how productive that blog is in helping generate new business. Your blog represents your firm...
A law firm blog is a terrible thing to waste. While there are no current statistics on the number of abandoned law firm blogs littering the Internet, Technorati, the Internet search engine for blogs, estimated that as many as 95 percent of blogs are eventually...
Social media can't happily cuddle up with you on a cold night or bark at the mailman like your canine companion, but you can think of it as your firm's new best friend. What can you learn about online marketing from your dog? Believe it or not...
When done right, a blogging and social media marketing strategy can produce real business results. In fact, one out of two respondents to the American Bar Association's 2012 Legal Technology Survey (from firms of nine attorneys or fewer) who are blogging...
