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Guiding New Clients on the Journey to Retaining You

Jun 10, 2013 11:22 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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When you open a file, it's the end of a successful customer journey for the client — a trip that was influenced on the way by email, online searches, social media and referrals. Search engine giant Google recently unveiled data about which law...

Have You Explored the Lure of Social Media?

Mar 25, 2013 09:05 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I've gone fishing a few times, with a very low catch-and-release success rate. My numbers have been unacceptable by any stretch of an angler's imagination. But looking back, it wasn't such a great mystery as to why my line got so few bites...

Using the Power of Habit to Generate More Business

Oct 19, 2012 09:23 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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Attorneys can apply the lessons from the new book The Power of Habit by Charles Duhigg and turn them into new clients. Kudos to Phil Livingston , Chief Executive Officer, Marketing & Business Solutions at LexisNexis, for spotting the book and giving...

Online Marketing Tips from Your Dog

Oct 08, 2012 08:39 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Social media can't happily cuddle up with you on a cold night or bark at the mailman like your canine companion, but you can think of it as your firm's new best friend. What can you learn about online marketing from your dog? Believe it or not...

New Study Finds Behavioral Shift in How Consumers Find Attorneys

Sep 25, 2012 09:10 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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For decades, when American consumers needed to find attorneys to help them with legal needs, they'd ask friends or family members for a suggestion and perhaps consult the Yellow Pages for names of lawyers in their communities. With the rise of the...

Marketing by Making Online Videos

Sep 24, 2012 12:13 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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YouTube is a potent marketing tool for attorneys. For example, when Ari Kaplan goes to conferences, he records short interviews of prospective clients he meets. Ari uses the video recording function on his iPhone, and uploads the videos online. "Self...

Marketing by Making Introductions

Sep 19, 2012 03:43 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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The sharing culture that exists online creates marketing opportunities to introduce people to each other, according to lawyer, legal industry analyst and author Ari Kaplan. "If you met me, and I knew that you were an environmental specialist and...

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