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How Facebook Fan Pages Capture New Business [video]

Feb 04, 2013 10:40 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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Facebook today has more than 900 million active users — including almost half of the population in the United States. "Facebook is no longer just for kids," says marketer Stephen Fairley. "Your fan page is specifically designed to...

Best Practices to Get New Business with Twitter

Jan 28, 2013 11:04 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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Social media has evolved as a powerful way for lawyers to raise their profiles and attract new business. In the webinar excerpt "Twitter Best Practices for Law Firms" (see below) I join Stephen Fairley, CEO of The Rainmaker Institute , to describe...

LexisNexis Marketing Experts to Host LegalTech Social Media Panel

Jan 24, 2013 03:40 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Leading experts in law firm marketing from LexisNexis ® will be among the participants in a featured panel at LegalTech New York 2013, the number-one annual legal technology event in the world. The session, "Taming the Wild West of Social Media...

Eight Steps to Jumpstart Your LinkedIn Presence

Jan 14, 2013 01:35 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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LinkedIn is the No. 1 social media network for business professionals. In the webinar excerpt "Social Media Best Practices" (see below) I join Stephen Fairley, CEO of The Rainmaker Institute , to describe practical steps lawyers can take to...

Social Media Best Practices Start with LinkedIn and Facebook

Jan 03, 2013 06:27 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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Finding lawyers online has become as common a method to find lawyers as asking friends and family. In fact, three out of four consumers seeking an attorney over the past year used online resources at some point in the process, according to current research...

Your Firm’s Marketing Plan for 2013—Are You Ready?

Nov 12, 2012 12:59 PM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Have you given any thought to your marketing plan for the coming year? If you haven't started thinking about it yet, today is the day to start — and to avoid repeating mistakes next year. Despite the fact that marketing is exactly what's...

HOW TO: Avoid Online Marketing Turkeys (and Stop Sabotaging Your Firm)

Nov 09, 2012 09:07 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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There's always a reason for lagging results with an online marketing campaign. If the problem is external, such as a lack of engagement from the audience, that's one thing. It is a completely different issue if you're the one who is sabotaging...

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