Sixty percent of small law firms have landed a client as a result of their blog, according to the American Bar Association. A blog should be the cornerstone of your marketing strategy. If you post entries every day of the week or as often as you can,...
Facebook today has more than 900 million active users — including almost half of the population in the United States. "Facebook is no longer just for kids," says marketer Stephen Fairley. "Your fan page is specifically designed to...
Social media has evolved as a powerful way for lawyers to raise their profiles and attract new business. In the webinar excerpt "Twitter Best Practices for Law Firms" (see below) I join Stephen Fairley, CEO of The Rainmaker Institute , to describe...
Most attorneys recognize that the consumer of the 21st century has access to a much wider range of information than the consumer of the last century. But it's not as obvious which specific sources of information have the most influence on people when...
LinkedIn is the No. 1 social media network for business professionals. In the webinar excerpt "Social Media Best Practices" (see below) I join Stephen Fairley, CEO of The Rainmaker Institute , to describe practical steps lawyers can take to...
Finding lawyers online has become as common a method to find lawyers as asking friends and family. In fact, three out of four consumers seeking an attorney over the past year used online resources at some point in the process, according to current research...
In the webinar excerpt "How Will You Use Social Media?" I join Stephen Fairley, CEO of The Rainmaker Institute , to describe practical steps lawyers can take to generate new business with social media. LinkedIn, Facebook, Twitter and blogs will...
