Have you given any thought to your marketing plan for the coming year? If you haven't started thinking about it yet, today is the day to start — and to avoid repeating mistakes next year. Despite the fact that marketing is exactly what's...
Does a fear of violating ethics guidelines for online marketing and social media keep you away from the Web? It shouldn't. If you are a solo practitioner or partner in a small law firm and you are uncertain how to effectively market your practice...
With more than 60 percent of small law firms (1 to 9 attorneys) who maintain blogs reporting that they obtained new clients as a direct result of their blogs, according to the American Bar Association's 2011 Legal Technology Survey, blogging and social...
If you don't understand how to utilize pay-per-click (PPC) advertising to complement your overall online marketing strategy, your law firm could be losing out on a lot of new business. Relying on "organic" search engine optimization (SEO...
Pay-per-click (PPC) advertising can place your law firm in the paid search results on page one of Google TM — allowing you to quickly generate quality leads. In fact, visitors from paid search are 50% more likely to buy services than visitors from...
On May 9 th , LexisNexis® hosted a free webinar, “Leveraging Attorney Ratings and Reviews,” that sought to inform lawyers and law firm marketing professionals about how attorney ratings play an important part in the decision-making process...
Many law firms are skeptical of attorney ratings services. If you're one of those firms, you might want to take note of this statistic: According to a March 2012 survey by The Research Intelligence Group, nearly 6 in 10 consumers seeking an attorney...
