The key is to increase search engine ranking an the easiest way to do that is to submit site information to a directory such as it the add site.
When an individual or company decides to add site information to Add-Site.com they are linking to a site dedicated to referencing some of the best new and veteran sites on the net add site has a page rank 5 service level.
This means that when people are seeking information about referencing sites, directories, and similar items will show up around page 5. This is an incredibly useful back link for new sites and currently sites alike because it will drastically increase site value and even improve the quality of traffic to the site.