Social networking has evolved significantly from pressing the flesh at boring seminars and dinner events to the online world of LinkedIn and other such sites, and at LexisNexis we're proud to be a part of that world now. Today marks the launch of Martindale-Hubbell Connected. At Redwood we have always endorsed the idea of business development from within - it's easier, faster, and less expensive to bring in new business from existing clients than to pound the pavement in search of new clients, and given today's economic client, this is even more important. However, the cost effectiveness of online networking can change that equation. The opportunity to connect online in a private, authenticated network with General Counsel and other legal professionals across the globe through existing trusted relationships is one key to the success of business development in a time of budgetary constraints.
...