LexisNexis Launches Social Media Visibility Service for Law Firms
Social Media Service Now Part of Enhanced Portfolio of Web Visibility Solutions
Designed to Help Small Law Firms Engage More Prospective Clients
January 31, 2012 — NEW YORK – LexisNexis (www.lexisnexis.com), a leading provider of content and technology solutions, announced today at LegalTech® New York, the launch of the LexisNexis® Social Media Visibility service that enables solo practitioners and lawyers at smaller law firms to establish a solid, comprehensive, and manageable social media presence. The service includes creation of an exclusive blog page as well as guidance and assistance in crafting profiles and in generating and posting appropriate content on major social sites, including Facebook®, Twitter® and LinkedIn®. By leveraging social media more effectively, lawyers and firms are better able to demonstrate thought leadership, extend the reach of their websites, improve site performance on search engines, and engage prospective clients via popular interactive communities.
"Consumers use social media tools to find the information they need, including finding lawyers and legal information. We provide customers with an effective strategy for utilizing social media in order to maximize lead generation," said Phil Livingston, CEO, LexisNexis Marketing & Business Solutions.
"Social media specialists at LexisNexis will help law firms build a credible social media presence through engaging blog content and exposure on top social media sites," Livingston added.
The LexisNexis Social Media Visibility service begins with either the creation of a custom blog tailored to match the look and feel of the rest of the firm’s website or a unique blog page designed to match the blog’s theme. The LexisNexis team will collaborate with each firm to develop relevant blog content each week based on topics chosen by the firm. The firm has full creative control of content posted. The team increases the blog’s exposure by submitting it to major blog directories, legal blog lists, and to other relevant sites, such as Digg®, YouTubeTM and Squidoo, to generate inbound links. In addition, the team will set up the firm’s Facebook Fan Page and Twitter account with feeds to its blog, and create a LinkedIn company profile that includes attorney profiles.
Law firms also have the option to subscribe to Social Media Visibility Advancedand receive all the benefits of Social Media Visibility, plus even more online exposure that includes two custom-developed blog posts per week, additional submissions to blog directories, and additional individual attorney profiles on LinkedIn.
To learn more about the LexisNexis Social Media Visibility service, please visit http://www.lexisnexis.com/law-firm-marketing/products-and-services/optimization-services/social-media-visibility/.
LexisNexis today also announced the launch of a new portfolio of website products and services for law firms, called LexisNexis® Web Visibility Solutions, featuring search engine and mobile device optimization. Each web product in the LexisNexis Web Visibility Solutions portfolio includes the features and optimization necessary for a law firm to compete effectively in specific practice and geographic areas. The LexisNexis team leverages market data, ongoing testing, analyses of legal search engine marketing trends, proprietary law firm website conversion research, and our own experience in creating and/or hosting more than 40,000 law firm websites to create sites that rank competitively and convert more site visitors to clients.
"LexisNexis Web Visibility Solutions are backed by a team of web design and SEO specialists who help ensure each site competes effectively, ranks high on search engine results, can be found easily by the rapidly growing segment of mobile device users and convert visitors to leads," Livingston added.
Along with the search engine and basic mobile optimization and basic blogging platform that come standard, these Web Visibility products all feature LexisNexis® Client Center. Named "Best Legal Solution" in the 2012 Software & Industry Information Association (SIIA) CODiE Awards, LexisNexis Client Center is an online client collaboration portal built directly into a law firm’s website, where lawyers and their clients can easily and quickly exchange documents and relevant case information in a secure environment. By providing a secure, online conduit for calendar, contact, task and other information sharing directly from a firm’s website, Client Center offers smaller firms the ability to deliver more efficient client service, differentiate themselves from their competitors, and reduce administrative costs – all while maintaining attorney-client privilege. Client Center is powered by LexisNexis Firm ManagerTM, an online practice management application for solo practitioners and small law practices.
For more information about LexisNexis Web Visibility Solutions, please click on the following link:
About LexisNexis Legal & Professional
LexisNexis® Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.
LexisNexis helps solo practitioners and specialized law firms enhance their online presence and drive more prospects to their firm. Services offered include website design and development, video production, search engine optimization, robust profiles on leading legal sites Lawyers.comSM and martindale.com®, and coordination of Martindale Hubbell® lawyer ratings services.