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Information Professional Update
Issue 5, May 2005

• SPOTLIGHT ON ... Q & As on Client Development With New LexisNexis® Market Intelligence
• KNOWLEDGE EXCHANGE ... More on LexisNexis Market Intelligence ...
  from a Librarian’s Perspective
• TAKING TIME FOR TOUGH QUESTIONS ... Why is Law Firm Marketing Important to You?
• FOR IPs ONLY ...
  1) 2005 SLA Annual Conference: Come to Toronto!
  2) Get a Step Up on Your Summer Associates Program!
  3) Is Your Training Approach for Kids? Find Out at the May Web Seminar
  4) 2005 Legal Research on LexisNexis: An Instructor's Manual Debuts in June
• THRIFTY SEARCHER ... Find More than 150 BNA® Sources at www.lexis.com
• PRODUCT POSTINGS ... New to the LexisNexis® Services

By Holley Thompson
Senior Vice President
LexisNexis Marketing

Dear Colleagues:
When I speak to librarians about the strategic issues that the profession faces, inevitably I am asked, “Why don’t you write about this?” OK. So now you’ll see this column from time to time because it’s important to me to reach out to you as a senior colleague ... to help you weigh a professional issue, to consider all options that might be open to you, and to remind you that you are indeed valuable.
                                                                       Holley

When your firm management looks at the library, what do they see? Sharp legal researchers? Or an overhead cost center?

You have two important marketing roles to help ensure it is the former. Library resources can make your firm’s marketing efforts more effective. However, you may have to sell that notion—market it, if you will—to your own management. And library resources are invaluable to assisting the firm’s leadership make more informed and business-savvy decisions. You will need to market that fact as well.

Take Your Seat at the Marketing Team Table
What kind of marketing team operates at your firm? Today, marketing directors are often business people, not lawyers. That means they don’t see your good work as often as the legal professionals. You can change that because marketing is information intensive.

For example, you can help management solve the initial, but essential, new client dilemma: Is their business a good risk? Your research with products like LexisNexis Market Intelligence can shed light on vital nuances like litigation history and prior law firms employed.

Research further and uncover whether a prospect pays its bills on time, has problems with cash flow or credit lines or has just weathered a management shakeup.

The library helps the marketing team pinpoint the right clients—and then you prepare staff to talk to prospects about the topics that matter most.

Once prospects become clients, current awareness solutions that the firm has already invested in will keep client news and business fresh in their attorneys’ minds. Thanks to you, since you’ve set up the reports so they are e-mailed directly to the right eyes.

Now think about this: Your attorneys receive an e-mail notice immediately after a lawsuit is filed against their client. They contact the client—before the suit arrives at their door. What better marketing tool than vigilant service?

But the library can do more.

If your firm is considering expansion, your research can indicate which industries are growing or declining. And you’ll show where the competition is expanding.

By the way, you also frequently know what competing firms have in their libraries, how these resources are used and can be used—and, most importantly, how your library stacks up.

Marketing the Library to Your Firm
Successful firms continually market their strengths to clients, so why shouldn’t you do the same?

Do firm business leaders like the CFO and marketing director know how you can assist them? They will if you start bolstering their marketing efforts and capital decisions with sound intelligence. Why wait to be asked? Offer.

And there’s more to consider. Let’s talk tribal knowledge for a moment. You’re part of the firm’s intellectual capital, the commodity it stakes its success on. Over the years, you work closely with your patrons. You remember practice specialists—even the ones who retire—and where their documents are archived. (You may even manage the firm DMS system.)

What a great resource for a new associate. They can turn to you and the library staff.
Speaking of staff, librarians often toil away in a back office, quietly accumulating vast expertise in legislative history research, statistical research, etc. Make sure that wisdom gets shared and appreciated. Give everyone a turn at the reference desk. Post a short article about a special expertise on the intranet library page.

(It’s not bragging. It’s reminding your management they’re receiving a good return on their library investment.)

And what about your own expertise ... your firm resume?

You need one, if only ingrained in your memory. You have a master’s degree in using information. Does your management realize that includes a historical knowledge of many of the firm’s major matters and a history of its work with former clients?

Do your patrons realize your intelligence universe goes way beyond state cases and U.S. Code sections?

You can reach around the globe for regulatory requirements and business intelligence. Whatever the fact, you probably know the most effective way to find it.  And if don’t, you will, when you’re done mining your powerful network of information colleagues.

When I was a law librarian, I often worked with lawyers who ended their reference requests with, “I’ll know the answer when I see it.” Without much additional direction, I felt like protesting ... until I realized ... they were counting on me to show them what was possible.

I never let them down.

One final thought ... is your library itself—its resources and acumen—ready to be a billable service? Some firm clients may operate without information centers. Your experienced library staff can tap your valuable resources to help clients stay current on industry trends. Or maybe pinpoint and monitor news on competitors—or potential customers.

With management’s support, set up a test period with several clients. Chances are, they’ll discover what your firm has: You’re a great resource.

FOR IPs ONLY . . . 1) 2005 SLA Annual Conference: Come to Toronto!; 2) Get a Step Up on Your Summer Associates Program!; 3) Is Your Training Approach for Kids? Find Out at the May Web Seminar; 4) 2005 Legal Research on LexisNexis: An Instuctor’s Manual Debuts in June

1) 2005 SLA Annual Conference: Come to Toronto!
June 5 – 8, 2005; Metro Toronto Convention Centre

Will we see you there? LexisNexis will support this important Special Libraries Association (SLA) meeting with a variety of programs and events designed to enlighten you and make you glad you took the time to attend.

Visit LexisNexis at Booth #1521
See what’s new at www.lexis.com! “Test-drive” some new resources and discover their value to your patrons. You can also confer with LexisNexis product and research experts on the sources you use most often. It’s your time to ask questions and learn more.

Annual Meeting INFO-EXPO hours will be:
• Sunday, June 5, noon – 6 p.m. (networking reception from 4 – 6 p.m.)
• Monday, June 6, 10 a.m. – 5 p.m. (INFO-EXPO Networking from 1:30 – 3 p.m.)
• Tuesday, June 7, 10 a.m. – 5 p.m. (INFO-EXPO Networking from 3:30 – 5 p.m.)

Don’t Miss the Keynote Address!
Begin Monday, June 6, at the Opening General Session from 9:30 – 11 a.m.
This year LexisNexis is sponsoring keynote speaker Don Tapscott, President, New Paradigm Learning Corporation.

The Washington Technology Report states he is one of the most influential media authorities since Marshall McLuhan. Don Tapscott’s clients cover the globe, including top executives of the world’s largest corporations as well as government leaders from many countries.

Discover New Content Solutions From LexisNexis
The LexisNexis Strategic Technology Alliance Series will take place Monday, June 6, 1:30 – 3 p.m. at the Convention Centre. (Check your program for exact location.)

You’ve always known the importance of your organization’s information sources and how critical they are to success in the marketplace. But information is only useful if people can find it. That’s why LexisNexis is now offering the robust taxonomies that underpin the LexisNexis services to your organization so you can organize your content.

Also Be Aware ...
LexisNexis is a Major Sponsor for the SLA Annual Conference. The LexisNexis Librarian Relations Group will be sponsoring the Legal Division Business Meeting and Luncheon, Mon., June 6 from 11:30 a.m. – 1 p.m. And this year, LexisNexis will also sponsor these important SLA conference events:

• SLA Awards Reception   
• Leadership Reception              
• Innovations in Technology Award
• President’s Circle
• Hot Topic Series
• A variety of Division Meetings/Events

And Check Out These Educational Programs ...
LexisNexis librarians are also SLA members and/or regularly participate in the education programs designed to make your annual conference a true learning experience. This year LexisNexis will participate in these programs:

Mon., June 6, 11:30 a.m. – 1 p.m.
Blogging and RSS’ing the Librarian Way
A panel will discuss how librarians use blogs and RSS professionally and personally. Technology trends will be examined, and using blogs/RSS for professional development will be discussed. Participants also will hear the personal experience of a tech guru who became a famous blogger.
Speakers: Marie Kaddell, Information Professional Consultant, LexisNexis; Catherine Lavallée-Welch, Electronic Resources Librarian, University of Louisville; Jenny Levine, The Shifted Librarian
Moderator: Kan Kin, Senior Associate Librarian, Morrison and Foerster, LLP
Presented by: Information Technology Division
Sponsor: American Chemical Society

Tues., June 7, 1:30 – 3 p.m.
Envisioning the Law Library 10 Years from Now
After identifying trends in recent years and seeing how they have affected the role of the librarian and the library, the speakers will look to the future. They will speculate, theorize and dream about what the future holds two, five and ten years from now for law librarians.
Presented by: Legal Division
Sponsored by: LexisNexis Librarian Relations Group

Wed., June 8 11:30 a.m. – 1 p.m.
Researching International Markets
Understanding the statistical background is essential for good research into international markets. In this session expert speakers will explore the effective use of statistics in business research.
Speakers: Tim Davis, Statistics Canada; Michael McCaffrey-Noviss, University of Toronto/York
Moderator: Gayle Kiss, LexisNexis Canada
Presented by: Business and Finance Division, Advertising and Marketing Division
Sponsored by: Business Monitor International

Wed. June 8, 3:30 – 5 p.m.
60 Sites in 60 Minutes
Back for the fifth year! Covering the best to the bizarre, presenters will spend a minute explaining each particular site before passing the “screen” to the next presenter. By the end of the hour, you’ll have witnessed 60 incredible, entertaining, educational, and informative sites ranging from the best legal sites to the most amusing ones.
Speakers: Jenny Kanji, LexisNexis; Genie Tyburski, Ballard Spahr Andrews and Ingersoll, LLP
Presented by: Legal Division
Sponsored by: LexisNexis Librarian Relations Group

2) Get a Step Up on Your Summer Associates Program!

Why start preparing from scratch? Each year the LexisNexis Librarian Relations Group compiles the best of their training experiences to help you with your Summer Associates training program.

The LexisNexis Summer Associates Virtual Toolkit is easy to access. All elements are right on the LexisNexis® InfoPro Web site—and ready to download. For example, this year you’ll find:

• Online tutorials on LexisNexis products that associates can review at their own pace.

• How-to literature, including a Guide to Cost-Effective Research.

• Helpful links for Summer Associates, including a link to the LexisNexis Associate Web site.

• Links to articles written especially for librarians by librarians, offering effective tips on training, presentation skills, training handouts and more.

This virtual toolkit is available at www.lexisnexis.com/infopro/training/toolkits/summer/default.asp
Plus, prior year toolkits are still available so you can return to favorite materials.

3) Is Your Training Approach for Kids? Find Out at the May Web Seminar

The ABCs of learning for adults are different than those for children. How different? And how does that affect your training and presentation skills?

Find out this and more at the FREE LexisNexis Librarian Web Seminar, Thursday, May 19, at 2 p.m ET.

Senior members of the LexisNexis Librarian Relations Team, Gayle Lynn-Nelson and Priscilla Stultz, will show you how training approach does matter and how you can better hone your message to an adult legal audience.

To register for the one-hour May seminar, go to: www.lexisnexis.com/infopro/profdev/webseminar/default.asp

After registering you’ll receive confirmation, along with a special meeting ID and technical instructions on how to gain access to the seminar recording and materials.

Recordings of the March and April Web Seminars, Understanding the Sarbanes-Oxley Act Using www.lexis.com and Introducing LexisNexis® Total Search: Expanding the Boundaries of Legal Research respectively, are now available as well. Go to www.lexisnexis.com/infopro/profdev/webseminar/SpringSeries.asp

After May, the LexisNexis Web Seminar series goes on summer break, returning in September with Privacy Law and Public Records: A Balancing Act, presented Thursday, Sept. 15.


4) 2005 Legal Research on LexisNexis: An Instuctor’s Manual Debuts in June

The 2005 edition of Legal Research on LexisNexis: An Instructor’s Manual will be available in June. Updated based on feedback received from law school librarians and faculty, the new Legal Research on LexisNexis: An Instructor’s Manual is specifically designed to streamline methods for teaching legal research.

This year you’ll find these topics:

• Legal Citation—Students can use the Interactive Citation Workstation (ICW) on the LexisNexis services to hone Bluebook or Association of Legal Writing Directors (ALWD) citation skills. The exercises are designed so Legal Research and Writing Instructors can include them as part of classroom instruction and review student results.

• Case Law Research—Covers basic case-retrieval methods as well as how to easily navigate through case law on the LexisNexis services.

• Shepard’s® Citations Service—Find coverage of basic Shepard’s functionality as well as utilizing Shepard’s to perform task-oriented research activities.

• Statutory Research—Thoroughly delves into statute finding methods, federal and state statute materials, including how to navigate efficiently through online statutory materials.

• Legislative History—Identify research strategies for obtaining bill-tracking reports, Congressional hearing transcripts, floor actions and debates.

• Secondary Sources—Covers recognition, retrieval and uses for secondary sources.

• Administrative Law—Covers retrieval and uses for federal regulations, CFR and administrative agency documents.

Watch for your copy. It will be shipped to you automatically in June. You can
also order it via the Teaching LexisNexis faculty site at www.lexisnexis.com/lawschool/class/llr/

And learn more about legal research and writing publications designed to complement Legal Research on LexisNexis: An Instructor’s Manual. Check out
the LexisNexis Law School Legal Research and Writing titles at the LexisNexis bookstore at http://bookstore.lexis.com/bookstore/catalog

You’ll find details on publications such as Interactive Citation Workbook for the Bluebook: A Uniform System of Citation; Interactive Citation Workstation for ALWD Citation Manual, 2004 Edition; Lawyer’s Craft: An Introduction to Legal Analysis, Writing Research and Advocacy and more.  

THRIFTY SEARCHER . . . Find More than 150 BNA® Sources at www.lexis.com

Dear Thrifty Searcher:
Please provide an overview of the BNA® coverage available through (the) LexisNexis services. Thank you,
                                            Denver Librarian                                        

Dear Denver:
The Bureau of National Affairs is a widely respected publisher of legal and business news, case reporting services, reference products and treatises. Because your patrons rely on BNA for detailed, up-to-the-minute news and information about changing laws and regulations that could affect their clients, the LexisNexis services offer more than 150 BNA titles covering top practice areas, including:

• Antitrust and Trade
• Banking
• Bankruptcy
• Corporate Law and Practice
• E-commerce
• Employee Benefits
• Employment and Labor
• Environment
• Health Care
• International Trade
• Intellectual Property
• Litigation
• Professional Responsibility and Ethics
• Securities
• Taxation

BNA resources can be found under the BNA link on the main www.lexis.com menu screen. But, more importantly, these resources are also conveniently cross-filed into LexisNexis practice-area menus and Research Tasks pages.

For example, on the Bankruptcy Research Tasks page, click the link for BNA Daily Labor Report and move directly to today’s news. Or research deep archives. BNA Daily Labor Report coverage on the LexisNexis services goes back to 1982!

BNA resources are also part of many group sources available at www.lexis.com For example, you can search across all BNA publications available for that practice area.

Or retrieve a specific BNA article of interest. Just click an embedded link. Or select the GET A DOCUMENT tab and enter the document citation. (To locate a specific cite format for a BNA publication, just click the Citation Formats link.)

BNA notification reports, which carry the latest judicial, legislative and regulatory developments such as U.S. Law Week and Daily Labor Report, work well with the ECLIPSE™ feature. With the ECLIPSE feature, you or your patron can get even more from sound searches, saving the queries to repeat automatically on a daily, weekly or monthly basis. The latest results are sent directly to patrons online, via e-mail or printer.

Many other familiar LexisNexis features and enhancements are also available as you research BNA resources at www.lexis.com. For example:

• Add client matters/numbers to research sessions within BNA sources for client billing purposes.

• Utilize all LexisNexis connectors and search commands, including precision-searching commands such as ATLEAST or ALLCAPS. Also search by document segments, e.g., search for words in article LEADS.

• Use the FOCUS™ feature to search within your research results for additional information.

• Count on flexible navigation, like the ability to go to a specific document number within an answer set or to a specific reporter page number in case-law reporters. Within a lengthy document, you can move from search term to search term.

• Print, download, fax or e-mail results—just the documents you select or your entire result set.

• Call for research assistance; LexisNexis® Customer Support is available 24/7.

PRODUCT POSTINGS . . . New to the LexisNexis® Services

News & Business Sources Added*

Boursier.com (in French Language)
COVERAGE: From December 2004
SHORT NAME: NEWS;BOURSE
SOURCE PATH: News & Business tab > News > By Individual Publication > B
Boursier.com provides comprehensive French-language updates on shares quoted on Euronext Paris as well as on major U.S. shares. Boursier.com offers more than 100,000 articles at present, and up to 200 new articles are published each day.

Central Bank Watch (in English and Portuguese Language)
COVERAGE: From February 2004
SHORT NAME: NEWS;CBWENG
SOURCE PATH: News & Business tab > News > By Individual Publication > C
This is a preliminary analysis on the upcoming monthly COPOM (the Brazilian equivalent of the U.S. Federal Open Market Committee) meeting, following issues that will be determining factors in the Brazilian Central Bank’s decisions.

Conjuntura Mensal (in Portuguese Language)
COVERAGE: From November 2004
SHORT NAME: NEWS;CMENSL
SOURCE PATH: News & Business tab > News > By Individual Publication > C
Find reports regarding major Brazilian economic and political events of the month. It has TCI short-term projections for the main Brazilian indexes and analysis of a different sector each month. Released at the end of each month, it includes analyses of the last 30 days.

Conjuntura Semanal (in Portuguese Language)
COVERAGE: From January 2004
SHORT NAME: NEWS;CONSEM
SOURCE PATH: News & Business tab >News > By Individual Publication > C
This weekly newsletter analyzes the main Brazilian economic issues of the week. It also offers TCI short-term projections for the Brazilian economy.

Inside Brazil
COVERAGE: From October 2004
SHORT NAME: NEWS;INBRAZ
SOURCE PATH: News & Business tab > News > By Individual Publication > I
Provides weekly updates about Brazil’s major economic events in English language. Inside Brazil also offers TCI short-term projections for the Brazilian economy, a summary of the country’s main business news, the week’s economic indicators, a political analysis, a sector analysis, a point-of-view sector and TCI forecast for the markets in the coming week.

Market Guide Significant Developments ^1,2
COVERAGE: Current
SHORT NAME: COMPNY;MGDDEV
SOURCE PATH: News & Business tab > Company & Financial > Company Profiles & Directories > Individual Publications
Provides a history of company events and activities for more than 14,000 U.S. companies, with up to five years of news headlines for each company. Each document provides up to 100 of the most recent stories, with links where necessary to additional documents containing earlier stories. Each document also includes a link to the corresponding Market Guide Company Profile.

Tendencias Daily (in English and Portuguese Language)
COVERAGE: From September 2004
SHORT NAME: NEWS;TDYENG
SOURCE PATH: News & Business tab > News > By Individual Publication > T
Find daily articles and notes about major macroeconomic and political events.

Tendencias Monthly (in English and Portuguese Language)
COVERAGE: From January 2004
SHORT NAME: NEWS;TDMENG
SOURCE PATH: News & Business tab > News > By Individual Publication > T
This is a monthly report about major Brazilian events in economic activity, politics and Congress, markets (interest rates, currency and stock exchange), inflation, balance of payments and public finances.

Tendencias Weekly
COVERAGE: From September 2004
SHORT NAME: NEWS;TDWENG
SOURCE PATH: News & Business tab > News > By Individual Publication > T
This is a weekly report about major Brazilian events in economic activity, politics and Congress, markets (interest rates, currency and stock exchange), inflation, balance of payments and public finances.

New Legal Sources Added

Public Records Sources Added

District of Columbia Criminal History Records ^1,2,3
COVERAGE: Dates back at least seven years prior to 2002
SHORT NAME: DOCKET;DCCRHI
SOURCE PATH: Public Records tab > Public Records > Criminal History
Contains records of the current sentenced population, those who have been sent out to parole status, and those who have been released due to expiration of sentence since January 1, 1999.
NOTE: Many inmates are not released by the D.C. Department of Corrections. Sentenced felons are transferred to FBOP custody. Currently updates are not being provided by the jurisdiction.

¹ Indicates exclusion from all law school menus
² Indicates exclusion from all law school menus, except those law schools
         who have purchased a separate CCH or BNA subscription
³ Indicates exclusion from U.S. Courts menus

LexisNexis™ Information Professional Update
Be a LexisNexis Information Professional Update E-List Subscriber!
Subscribe here.

LexisNexis Information Professional Update is a monthly newsletter (November/December issues combined) for law-firm, law-school, corporate and government information professionals published by LexisNexis, P.O. Box 933, Dayton, OH 45401-0933.

Managing Editor
Barbara M. Byrd
barbara.byrd@lexisnexis.com

Contributors
Peter Adams, Georgia Akers, Beverly Burns, Kara Cox,
Lorraine Gongla-Coppinger, Jayne Nash, Carol Sandy

Legal Liaison
Shari Townsend

For comments or questions regarding legal products, contact:

Cindy Spohr, MLS
Senior Director, Librarian Relations Group 
cindy.spohr@lexisnexis.com

LexisNexis, Shepard’s, Martindale-Hubbell and the Knowledge Burst logo are registered trademarks, and FOCUS and ECLIPSE are trademarks of Reed Elsevier Properties Inc., used under license. Mealey Publications is a trademark of LexisNexis, a division of Reed Elsevier Inc. Matthew Bender is a registered trademark of Matthew Bender Properties Inc. CourtLink is a registered trademark of LexisNexis CourtLink, Inc. BNA is a registered trademark of The Bureau of National Affairs Inc. Other products or services may be trademarks or registered trademarks of their respective companies.
© 2005 LexisNexis, a division of Reed Elsevier Inc. All Rights Reserved. LB02005-5 0505

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