At the center of each relationship with a client, prospect or key business contact, you’ll find communications. Every aspect is important, from the frequency of your exchanges, to the techniques and materials you use to stay in touch.
Now, there’s a way for firms to improve the relationship-building power of communications without spending a fortune in outside agency costs or adding a lot of internal staff. It’s called Vuture... which is the name of the company, the technology and the newest recommended solution partner for LexisNexis® InterAction®.
Vuture is a modular, online, marketing automation platform for communications. The different templates and modules available give firms the do-it-yourself power to create professional-looking materials and conduct cost-effective campaigns involving email, print, web sites, survey instruments and more.
Firms receive additional benefits from the integration and data-sharing that occurs between the InterAction and Vuture solutions. The combined capabilities address many of the process steps involved in managing marketing campaigns and allow firms to:
- Personalize communications in electronic and print media
- Target the right individuals by managing existing contact details, lists and permission preferences
- Automate programs and track touches, responses and results as activities
- Evaluate the success of your programs by capturing each engagement in InterAction
To explore the advantages of adding the Vuture platform and modules to your InterAction solution, talk with your LexisNexis representative.