How is a Lawyer’s Time Spent
Marketing ranks as one of the top "non-law" activities taking place in an average week. Small firms are not just investing dollars in marketing - they are also making a time investment. According to a Harris Interactive study, they spend the same amount of time on marketing activities, in an average week, as they do conducting research.
Aside from practicing law and managing their practice, law firms spend 8% of their week engaged in marketing/business development activities. The same amount of time is spent on conducting research.
When compared to attorneys in smaller firms (1-10 attorneys), attorneys in larger firms (11-20 attorneys) tend to spend less time actually practicing law and more time in marketing/business development. These larger firms spend 12% of their time in an average week on marketing/ business development versus the 7% of time spent by smaller firms. Larger firms spend 58% of their time practicing law while smaller firms spend 63% of their time on this activity.
Source: Harris Interactive study - September 2005
