Small Firms Are Increasing Marketing Spend
As small law firms move to gain a competitive edge and attract qualified potential clients, marketing investment becomes more critical than ever. According to a Harris Interactive Study, small firms are spending a greater percentage of their revenue on marketing than they did three years ago.
From 2002 to 2005, the percentage of solo firms spending 5% or more on marketing more than doubled. In larger firms (11-20 attorneys), the percentage spending 5% or more quadrupled in this time frame.
Source: Harris Interactive Study - September 2005
