Compare Offering
- Martindale-Hubbell Search Engine Optimization (SEO)
Search engines regularly crawl the Web to gather data about the sites they find. They use this data to rank the sites’ relevance to various search criteria. The outcome of these rankings is displayed to the public as natural search engine results.
Martindale-Hubbell Search Engine Optimization (SEO) increases the quantity and quality of traffic directed to your Web site via non-paid natural search results across all major search engines.
- Martindale-Hubbell Pay-Per-Click (PPC)
Major search engines such as Google™ and Yahoo!® have designated the top and right-hand sections of their search results as paid advertising. These paid sections are based on an auction platform where higher bids get higher rank for specified keywords.
Martindale-Hubbell Pay-Per-Click (PPC) helps your firm maximize its presence in paid sections of search results, to ensure that your Web site is found when potential clients search for your firm’s characteristics.
Features & Benefits
Leave your online marketing management to us
We manage the entire process so you don't need to stay on top of the best PPC strategy, research keywords, or manage daily bidding. Our Web marketing team carefully manages the ongoing bid process to maximize favorable placement while controlling your PPC spend.
Leverage our Web expertise to maximize your marketing efforts
Our Web specialists will monitor your progress and recommend modifications to ensure continued prominent placement in paid search engine results. Our intelligent, rules-based recommendations drive automatic refinement of your existing search campaigns, helping your marketing efforts perform better immediately.
Target prospects who have specific legal issues
Consult with our Web specialists to develop a customized PPC keyword package to attract qualified prospects that match your firm's new business development priorities. Paid placements for specific geographic areas and practice areas make it easier for quality prospects to find your Web site.
Drive immediate results
You can turn your PPC ad campaign "on" or "off" dynamically to meet your marketing goals and budget. In addition, effective Web site landing pages are created to capture leads from paid advertising, enabling you to quickly convert them to customers.
Benchmark your success
Our PPC Custom Plan provides metrics on clicks, impressions and conversions on a weekly basis to provide insight into the effectiveness of your paid advertising campaign.
