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Foley & Lardner LLP: New FTC "Green Guides" Address Environmental Claims in Advertising

Advertisers increasingly want to point out eco-friendly features in their consumer products and services. The FTC has now issued its long-awaited, updated "Green Guides" to address such claims. The "Guides for the Use of Environmental Marketing Claims" provide the FTC's...

Is It Easy Being “Green”? The FTC Pursues Enforcement Actions Regulating “Green” Marketing Claims

As consumers increasingly look for, and are willing to pay a premium for, environmentally friendly products, companies are increasingly seeking to capitalize on this market demand by making green marketing claims about products and packaging. Green marketing claims are regulated by the Federal Trade...