When Is A Tweet An Attorney Advertisement?

"Immigration attorneys have naturally adapted to the internet faster than attorneys in other practice areas.  They were the among the first to set up their own web sites, and with the advent of social media have also happily adapted to Facebook, Twitter, Linkedin and other social networks. Using social media helps an immigration attorney to reach out to an audience very quickly, without expending huge marketing resources.  Moreover, since the client base of an immigration attorney is not bound by a particular area or state (as immigration practice is mostly based on federal law), and can also be located across the globe, social media can help an immigration attorney reach out to them.  Still, an attorney needs to be mindful of the various ethical rules that would be applicable when using social media.  This advisory will focus on the ethical rules concerning advertising, and reference will be made to the American Bar Association’s Model Rules of Professional Conduct and the New York Rules of Professional Conduct, although attorneys are advised to also refer to their own state bar rules of professional conduct." - Cyrus D. Mehta, Feb. 4, 2013.