"President Barack Obama won reelection with overwhelming support from Hispanics — and now Latino megadonors aligned with the White House are trying to mobilize that community behind his second-term agenda. They’re working feverishly behind the scenes to launch an organization that will focus on passing comprehensive immigration reform — the latest attempt to create a new group to assist an administration that often prefers to deal with its allies instead of entrenched, inside-the-Beltway organizations. Led by a trio of top fundraisers that includes actress Eva Longoria, the effort comes out of The Futuro Fund, a national initiative of Latino leaders who helped reelect Obama. Organizers are aiming to marshal the support of the thousands of Hispanics it galvanized during the campaign to create a robust online and social media presence that can pressure Congress into acting on immigration reform. But it could cause friction with more traditional Hispanic civil rights groups, like the League of United Latin American Citizens and National Council of La Raza, that have spent decades lobbying for an overhaul of the country’s immigration laws. It could also spell trouble for Republicans looking to make inroads with Hispanics after their electoral drubbing." - Politico, Dec. 3, 2012.