Sunstein Kann Murphy & Timbers LLP: Crazy In Love With Trademarks: What Can Jay-Z and Beyoncé Teach Us About Trademark Filing?

By Steven Abreu , a member of our Trademark Practice Group U.S. trademark applications are matters of public record. When celebrity super-couple Jay-Z and Beyoncé filed a trademark application for their infant daughter's name, Blue Ivy Carter, the public took notice. Are trademarks...