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Infringement of Under Armour’s “I Will” Trademark: Did Nike “Just Do It?”

The story goes that Nike's "JUST DO IT" mark originated from the 1977 execution of murderer, Gary Gilmore. Gilmore, who was executed by a Utah firing squad, offered as his final words, "Let's do it." As told in Jonah Lehrer's book, Imagine: How Creativity Works ,...