Green Patent Blog: Green Leaf Greenwash?: Letter to FTC Targets CBS EcoAds Program

EcoMedia , a division of CBS, owns six pending trademark applications for the marks ECOAD and ECOAD (and Design) (shown above), for various services including fundraising for environmental protection and media and advertising services (see, e.g., ECOADS_85089838_App , ECOADS_85184033_App , and...

Green Patent Blog: Fiji Defeats “Unreasonable” Consumer in Green Drop Bottle Battle

In a previous post I wrote about a consumer class action against SC Johnson, accusing the producer of Windex of misleading consumers by using a GREENLIST label that allegedly implies objective third party certification of environmentally friendly ingredients in its cleaning products. Ayana...

Green Patent Blog: Danish Greenwash: Metal Industry Group Defeats Plastic Packager in False Advertising Case

An interesting piece on FoodProductionDaily.com reports on a recent decision involving greenwashing (and apparently reverse greenwashing) claims in Denmark. The ruling by the Danish Maritime Court is the culmination of a dispute that began in 2008 after Empac , a European metal packaging industry...