ZDNet's Friending Facebook blog reports on a survey [pdf] conducted by marketing agency Russell Herder, which concluded that
21% of employees are Facebook friends with the boss. I've written before about some of the risks, and some of
the benefits, that germinate from taking workplace relationships online into
the social sphere. Those issues haven't changed.
There's a lot of interesting data in the report. At 9
pages, it's definitely worth your reading time. The data that I found to be the
most interesting deals with the impact of an employee's age on the opinion of
online relationships between managers and employees:
Only 28% of employees ages 18-34 believe it is
inappropriate to friend their supervisor on Facebook. The number rises to
nearly 50% for those ages 45 and up.
These numbers confirm what I've long believed-that
generational differences in attitudes about the role of technology in our daily
lives exponentially complicates employers' ability to regulate the use of
social media in the workplace. To effectively implement a social media policy
in your organization, you will have to account for (and solve) this
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